advertising agencies
I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]
Read MoreI’ve got the remote in my hand. Glass in the other. First time I’ve sat down all day. I’m surfing the channels for something to take my mind off that which I can’t control. Like Iraq, Israel vs. Palestine, the higher Australian dollar and pointy shoes that ruin women’s feet. On comes one of the […]
Read MoreI’m sitting in my office cause my board room is being renovated and the other meeting rooms are full of eager sales people and even more eager art directors finding out how to make cute things out of paper. ‘Oh, can we print on this? It’s gorgeous’ I can hear someone virtually screaming with excitement. […]
Read MoreI’m down at the beach house. It’s Sunday morning, about 7am. There’s a Sou’Easter blowing about 20 knots, whipping up a choppy surf. I can’t go for a paddle, I can’t fish. I’m stuck with the prospect of having to wake up the kids for my own amusement. I turn on the ABC radio 774. […]
Read MoreMarketing Mag. So far you’ve half-read three or four articles, found out a bit about design or telemarketing, noticed a couple of ads, taken in a few jokes. Now you’re at the end where they shove the chewy stuff. Nothing smart here. If you want to improve your IQ, move on McDuff. This bit’s bog […]
Read MoreIn search of the perfect marriage – I’m sitting spinning on my ‘directors’ chair, drumming my fingers, scheming up something evil I can suggest to a client, to rip more precious lucre from their customer’s plastic accounts. And I’m wondering what lunch might look like, who I’m having it with. I’m bored, of course. It’s a […]
Read MoreA Guide to Non-Toxic Networking – It’s hot. The car’s air-con is struggling to fight back the strong northerly wind. I’m late. I hate being late. I always feel useless when I’m late. I hurry to find a park, march the couple of hundred metres fast enough to be covered in sweat. I wipe my […]
Read MoreAdvertising Clichés… We’ve all seen them plenty of times. Frankly, once is too many. Copy clichés are more likely to put off prospective customers than convince them to buy your product or service. If your advertising copywriter comes up with them, find another advertising copywriter. Here are the worst offenders in the UK – and the […]
Read MoreI Love Coles, BUT… FUCK FUCK FUCK FUCK. This is coming from the next aisle. You could be forgiven for thinking it was a couple of iced-up hip-hop dudes from the western suburbs, all baggy pants and 50 cent attitude. You might imagine it’s a 3 year old trying to tell Mummy he can see […]
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