advertising
How to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]
Read MoreI’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]
Read MoreVanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]
Read MoreIn the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]
Read MoreOn the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]
Read MoreI’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past ten years here. He bought a ‘bit of property’ every time he visited. He now owns a fair few spots, shops, farms, apartments. He decided to retire, in his […]
Read MoreThis is a huge chasm I’m trying to stretch my tiny brain across. The gap between selling to chicks and selling to blokes. The massive variant between how women generally think and how men do. I neatly side step the issue of ‘You’re a bloke, what the F would you know?’ by engaging in a […]
Read MoreI’m in Greville Street, Prahran, Melbourne – heaven for the hip. Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]
Read More‘For all of the women you are’. Early nineties TV ad for a magazine I think. Don’t know whether it actually sold any more bits of pretty coloured paper or resulted in any more trees being tossed on the altar of Rupert’s financial empire, but nice ad cause I remember it. Could be because I […]
Read MoreThere he is, same gravely voice, same jokes, same ‘I know what I’m doing, I’m a radio star’, that I’ve been listening to since I was a teenager. Which is a frickin long time, let me tell you. And there I go again, hitting ‘roam/seek’ on the car radio, desperately trying to avoid him. To […]
Read More