Production

Getting Television Messaging Right

By Anya Ow / August 31, 2019 / Comments Off

Ask people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]

Product Placement

By Anya Ow / June 15, 2019 / Comments Off

I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]