Club Assist, who supply and install RACV member’s car batteries, asked Starship to create a campaign to sell more of their services.
Starship created an educational, intent-based on-line campaign that encouraged people to check and replace their car battery during the cold months. Our tailored offer-based messaging gave people power through information, creating trust in the RACV to supply and install batteries to generate sales in this very ‘low-interest’ category. We used programmatic buying to reach an audience that displaying search and visitation behaviours that said they were interested in car batteries. This allowed us to efficiently serve our ads to the right audience at the right time, using both dynamic and static ads across Web and social. In conjunction with our prospecting campaign, we ran tailored segmented ads via re-targeting on Facebook and Instagram.
Results
We not only exceeded the sales target by 20%, we drove website visitations up by 124% during the campaign, almost 2.25 times the number of visitors. Our prospecting campaign also generated 21,859,269 impressions, a massive figure that illustrates awareness that RACV supply and install batteries has grown significantly.