Help Shape Our City
Starship was asked to communicate Boroondara’s 2030 proposed ‘strategic plan for population growth’ to its residents, and to develop a series of events, channels and mechanisms that would give residents a way to genuinely be included in the debate. We were given an A4 295 page document from Boroondara’s planning department, and was asked to translate it into a clear, succinct piece of communication that engages residents and engenders their desire to be part of the discussion.
Roadmap
Starship undertook extensive research into community expectations then later created a unique look and simplified messaging for the 2030 strategy plan, which executed into a ‘Special Edition Bulletin’. In conjunction with Boroondara’s communications team, we undertook the following activities:
- Consolidated 295 pages of planning information into 24 pages, summarising all the key points
- Developed Fact sheets and FAQs
- Created a 24page ‘Special Edition Bulletin’ that went to every resident
- Developed online surveys and feedback forms
- Developed online forums (independently moderated)
- Conducted multiple focus groups
- Planned and developed interactive forums, open houses and drop in sessions
- Established/scripted, a Planning Hotline
- Developed the UX for the ‘Have Your Say’ website