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Yanking Youth – Advertising to Teens

By Gavel Markowski / October 20, 2013 / Comments Off on Yanking Youth – Advertising to Teens

I’m at the mall. An American term. Actually it’s Chadstone. Mecca for merchandise. One of the leading shopping centers in the world and an Australian commercial icon. Promoted as ‘the fashion capital’, it’s not hard to see why. Chadstone swells with a throng of people. Self-conscious about what they are wearing, how they look. A […]

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WWW – Advertising on the web, Then and Now

By Gavel Markowski / October 20, 2013 / Comments Off on WWW – Advertising on the web, Then and Now

What is it about young men? They just can’t take their hands off it. They love the intense. The detailed. The more maybe plausible, the more wonderful. The web is the absolute pinnacle of wank; there’s lots to get excited about and very little comes of the experience. Despite the web’s huge faults, like the […]

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Choosing the right Products to Market successfully

By Gavel Markowski / October 20, 2013 / Comments Off on Choosing the right Products to Market successfully

Vanilla Products vs. Nouveau Rich. New, Vanilla Coke. I can see myself, lying in bed. So stoked I can’t sleep. Desperately waiting for dawn. Dying to get down to the supermarket to grab a bottle and rush outside, slurping it down, drenching my shirt as the cool, wonderful liquid washes down my throat and changes […]

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Utopia Vs. Nice – The importance of relevance in Advertising

By Gavel Markowski / October 20, 2013 / Comments Off on Utopia Vs. Nice – The importance of relevance in Advertising

In the Grand People’s State of Australasyia, there is nutritious food for all, a superior education system, lots of sport, an effective health care system and a sense of balance and fair play in things social and commercial. Regularly the people make decisions on things that effect their lives; government, major purchases, infrastructure, international relations, […]

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Two and a half times more fun – Advertising Online

By Gavel Markowski / October 20, 2013 / Comments Off on Two and a half times more fun – Advertising Online

I’m sitting on the couch. I’m watching Two and a Half Men, which by the ratings makes me about 30% of the population. I’m feeling very male. I sniff under my arms for re-assurance. I’m glad I showered this morning. I’m almost tempted to get a beer and put my feet on the coffee table. […]

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The Roaring Forties – Marketing and Advertising to 40'somethings

By Gavel Markowski / October 20, 2013 / Comments Off on The Roaring Forties – Marketing and Advertising to 40'somethings

On the Southern Seas, at below 40 degrees latitude, there isn’t land from South America to Australia. About 20,000 kilometers of clear water. This is the place where the biggest waves in the world compete for the heavy-weight title. Piling on top of themselves, whipped by the wind, the waves pick up confidence, passion. Size. […]

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Taking the next step in your marketing career

By Gavel Markowski / October 16, 2013 / Comments Off on Taking the next step in your marketing career

It’s a Friday. I’m at lunch. Possibly the only thing I do with any sense of professionalism. I’m with two of Melbourne’s younger female up and coming marketing movers and as we pick our way through the dips, Koftas, Falafels, pickled turnip and the occasional bit of green stuff, the conversation turns to the projects in hand. […]

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Take it off to get on top – how to improve a marketing career by dressing

By Gavel Markowski / October 16, 2013 / Comments Off on Take it off to get on top – how to improve a marketing career by dressing

I arrive 20 minutes late. The pre-speech bonding session is in mid-swing, but the crowd is subdued. Calm, almost scared. I look around, but can’t see a waiter. I panic, as one does at 6 pm when there is nothing to drink nearby. There’s only water. I’m not kidding. This is at a ‘networking’ night […]

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Skin Deep – Advertising and Marketing Cosmetics

By Gavel Markowski / October 16, 2013 / Comments Off on Skin Deep – Advertising and Marketing Cosmetics

I’m at a dinner party in Hawthorn, there are half a dozen women in the room. A fashion designer, a doctor, an art director, a personnel consultant, they are various ages. Various personalities. Various looks. It’s that time of the night. The Perno’s are being poured. The Cointreau is being sipped. The Cognac sniffed. With […]

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Simple and to the Point – How to Market Simply and Effectively

By Gavel Markowski / October 16, 2013 / Comments Off on Simple and to the Point – How to Market Simply and Effectively

I’m at Byron Bay. Mecca for the socially aware. Spending a couple of hours with an old mate who has taken every holiday over the past ten years here. He bought a ‘bit of property’ every time he visited. He now owns a fair few spots, shops, farms, apartments. He decided to retire, in his […]

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