Our Articles
September 20th saw hundreds of thousands of people in Australia turn out in a massive climate strike, joining millions around the world. Speeches kicked off at 2pm and the march began around 3ish, with schoolkids supported by a variety of adults, including many businesses that signed on to the strike under Not Business As Usual. […]
Read MoreIn the lead up to the trash fire that was the 2016 US elections, there was a rash of conspiracy theories about the Democrats and Hillary Clinton that were spread around by conservative media and trolls. Some were somewhat believable–like the one where she was supposedly Very Ill With Some Unnamed Illness, after footage of […]
Read More
In this fast-changing, crowded day and age, brand experimentation is essential. It’s not just about changing parts of a brand’s messaging, look & feel, or advertising — it’s also about trying out new or different platforms. The process can be a little hit and miss — I laughed when I saw that L’Oreal created Snapchat […]
Read MoreIt’s Tuesday afternoon in the office. There’s a disbelieving exclamation from the creative department: “Jeremy Renner had an app?” Yes. Jeremy Renner had an app. He’s the actor best known for the archer guy in the Avengers, whose main purpose appears to be mysteriously surviving one apocalypse after another despite just being a vanilla human, […]
Read MoreWhen I first played Kingdom Hearts, I was still in uni. I wasn’t expecting much. It’s a game where you play a kid with huge shoes, big spiky hair, and unrealistic clothing called Sora. Sora wields a “keyblade”, and goes on adventures with Donald Duck and Goofy through different “Disney/Square Enix worlds” such as the […]
Read MoreAsk people what they think about advertising, and chances are, if they’re not in the industry they’d probably answer in the negative. Which, okay, can be well-deserved. Television messaging can be annoying. There’s a reason why adblockers are catching on, why some people prefer to record free-to-air TV so they can fast-forward through ads, why […]
Read MoreI stopped watching free-to-air TV long before Netflix even became a thing. It wasn’t just the ads. Other than Masterchef Australia, of which I remain a largely indifferent fan nowadays, there hasn’t really been much on Australian free-to-air TV that grabbed me. I’m not the only one: I don’t actually know anyone my age or […]
Read More
Recently a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in Southeast Asia and you’re familiar with the local argot, or if you understand Cantonese, you’re probably already laughing. If you didn’t, well. “Kuku” is part of the Cantonese slang term for male genitalia, and […]
Read MoreI’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best wireless headphones of 2019’ or even ‘Best robot vacuum cleaner’. I’ll often go for a known brand, but if I see a lesser-known brand with good reviews or placed on rec […]
Read MoreI’m at a Networx function, sipping a beer and chatting with Frank Chamberlain, who writes for this esteemed publication regularly. We’re talking about the pitfalls of penning a piece without a decent brief, when I notice to my right a woman who is staring at me. Being a well-brought-up boy, I put my hand out […]
Read More