Our Articles

recession

How to Advertise and Market Retail in a Recession

By Gavel Markowski / March 10, 2020 / Comments Off on How to Advertise and Market Retail in a Recession

I’m running late for a meeting which has been called on virtually no notice by a client. I’m heading East towards the real burbs. The traffic opens up a bit as I get past the Leader Newspaper headquarters on Whitehorse Road, and I plant the foot. I leave behind the rich feeding grounds of the […]

Read More
conspiracy theories coronavirus

Conspiracy Theories and Other Stories

By Anya Ow / February 20, 2020 / Comments Off on Conspiracy Theories and Other Stories

I’m beginning to fear my family’s Whatsapp chat. My Chinese Singaporean parents are in their late 60s and aren’t very good with technology, but sadly they’ve learned how to share videos and memes on the platform. Despite the Singapore Government’s crackdown on fake news, quite a few things they’ve shared won’t exactly meet any sort […]

Read More
scams

Fantastic Scams and How to Avoid Them

By Anya Ow / January 30, 2020 / Comments Off on Fantastic Scams and How to Avoid Them

I fell for a scam recently. It was one of those phishing emails, set up to look like something they’re not, leading to a landing page that usually asks you for credit card or personal details. In this case, it was a Woolies email about a “survey that I’d done”, arriving only days after I’d […]

Read More
ENPip41UcAAMIXh - Starship

Everything Is On Fire

By Anya Ow / January 6, 2020 / Comments Off on Everything Is On Fire

I passed the new year’s celebration in Singapore, watching Australia burn. Our climate change doubter-in-chief, the Australian PM, Scott Morrison, released a hilarious New Years message that not only doesn’t link climate change to the bushfire crisis but which suggests that the current fire season is somehow business as usual: nevermind the apocalyptic images of […]

Read More
santa2 - Starship

Happy Holidays!

By Anya Ow / December 21, 2019 / Comments Off on Happy Holidays!

Happy Holidays and Season’s Greetings! We’ll be back next year. See you then.

Read More
mobile first marketing

Mobile First Marketing

By Anya Ow / October 19, 2019 / Comments Off on Mobile First Marketing

Every time I see a comment by someone lamenting that everyone nowadays is on their phone, I confess I get annoyed. Yes, I’m a millennial, and I like my phone. It’s the first thing I check in the morning and often the last thing I check at night. Through the phone, I can access my […]

Read More
facebook inflated video metrics

Facebook Inflated Video Metrics

By Anya Ow / October 19, 2019 / Comments Off on Facebook Inflated Video Metrics

There’s been yet another #DeleteFacebook campaign doing the rounds on Twitter recently. I can’t even keep track of exactly what the problem was this time. Facebook turning out to have secretly held meetings with conservative political figures? Or the awkward trademark dispute over its logo for its doomed crypto venture? Something worse? It’s easy to […]

Read More
back view bald blue 2244330 - Starship

Tearjerker Advertising

By Anya Ow / October 5, 2019 / Comments Off on Tearjerker Advertising

I hate crying during films, even if I can’t help it. I don’t like how you have to hide your sniffles and try to surreptitiously palm tissue out of your bag, or how I pretty much felt emotionally drained after films like Moana and Coco. Ads are worse, since I usually watch them in the […]

Read More

Melbourne Food Recs

By Anya Ow / October 4, 2019 / Comments Off on Melbourne Food Recs

Australia’s Good Food Guide’s Awards just came out for 2020, sparking off the usual round of amusement and drama. Arguing about food is a nice reprieve among the global political shitshow. If you’ve been keeping up with food news around the world, you might have seen the lawsuit filed against Michelin by French celebrity chef […]

Read More

Disruption and Brands

By Anya Ow / September 28, 2019 / Comments Off on Disruption and Brands

When James Monsees and Adam Bowen were studying product design in Stanford University, they became friends during the smoke breaks. Their struggle to quit smoking led them to try and create a product that might help. In 2007, they founded Ploom Inc, which became Pax Labs, and began development on a line of cannabis and […]

Read More
Scroll to Top