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It’s 7.50 am, I’m watching the box for the weather, the ads come on. A cute looking guy (editor has deleted his name, as we might get sued) with blue eyes, thick black hair and a square jaw (I think he had a cooking show once) is walking through a farmers market. He says this […]
Read MoreI’ve got the remote in my hand. Glass in the other. First time I’ve sat down all day. I’m surfing the channels for something to take my mind off that which I can’t control. Like Iraq, Israel vs. Palestine, the higher Australian dollar and pointy shoes that ruin women’s feet. On comes one of the […]
Read MoreOutdoor advertising is the original media. When our ancestors were chopping down trees for a living they’d have scratched a note on a stump announcing “Firewood 4 Sale”. And Outdoor advertising was born. Yes, it’s local. It’s flexible. But its power is frequency. Its power is frequency. Other than getting lucky on the internet, there […]
Read MoreIt’s a Tuesday night at Graeme’s. I’ve got a glass of warm beefy red in one hand. It’s my second. Next to me is Nancy, who’s about 93 but could still pack a good punch and is sharper mentally than an artists scalpel. Next to her is the woman from the corner who I’ve never […]
Read MoreMilo has entered my life. Not his real name, but you get the personality instantly, don’t you? I’m not very attached to Milo. Milo and me are like oil is to water. Instantly repelled. Milo has to have everything carefully measured, everything approved to the last cent. Everything checked thoroughly. Milo explains everything at least […]
Read MoreI’m sitting in my office cause my board room is being renovated and the other meeting rooms are full of eager sales people and even more eager art directors finding out how to make cute things out of paper. ‘Oh, can we print on this? It’s gorgeous’ I can hear someone virtually screaming with excitement. […]
Read MoreSome people get half a dozen letters and A4 brochure things. Others get one or two. Somebody in Creative gets a thing that flies around the room when you open the envelope. This happens every day. Someone from the office goes down to the Australia Post and gets our mail. Same thing is happening in […]
Read MoreI’m on a boogie board. Crashing into my 11 year old as he spins around on the wave next me. He banks left then slams into me again. This time my sunglasses fall off and I have to slip into the surf to find them. With my eyes open I reach down and grab them […]
Read MoreI’m down at the beach house. It’s Sunday morning, about 7am. There’s a Sou’Easter blowing about 20 knots, whipping up a choppy surf. I can’t go for a paddle, I can’t fish. I’m stuck with the prospect of having to wake up the kids for my own amusement. I turn on the ABC radio 774. […]
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