Our Articles

Old Hat, This E-Stuff – E-Marketing in a Digital Age

By Gavel Markowski / October 16, 2013 / Comments Off on Old Hat, This E-Stuff – E-Marketing in a Digital Age

The wonderful thing about e-marketing is you’re almost never paying for the media itself. It’s this that causes so much angst, so much intrigue, so much bull. And here I am again, sitting up to my arms in it. I’m actually sitting at Coast, aptly named for Sydney, because it can’t see any. In Melbourne […]

Read More

Oh Save Me – Charities and Campaigns

By Gavel Markowski / October 16, 2013 / Comments Off on Oh Save Me – Charities and Campaigns

I’m at a swanky restaurant that has featured on TV and has a weird name, like 16 or 14 or something. I’m actually wearing a jacket, cause I was asked to very politely by the people organizing the function. It’s a weeknight and there’s a huge table with about 25 people on it, set in […]

Read More

Media, what to do with with it – How to effectively use media in Advertising and Marketing

By Gavel Markowski / October 16, 2013 / Comments Off on Media, what to do with with it – How to effectively use media in Advertising and Marketing

Thump thump thump thump. It’s bloody loud in here, but the view is great and the conversation absolutely trippy. I’m with Rupert and Kerry in Kerry’s new Sagorski chopper, slowly cruising over Sydney’s greener suburbs. Kerry has the joystick in his hand, thinking he’s in control. Rupert is poised near the on-off button. (It turns […]

Read More

Marketing to kids

By Gavel Markowski / October 16, 2013 / Comments Off on Marketing to kids

We’ve got guests coming in 15 minutes and we’re short of a stack of essential items including milk, bread, fruit and most importantly, booze. My mind panics at the mere thought of an afternoon where I’ve got to be half responsible for a teeming mass of screaming kids, setting fire to the garden, pulling each […]

Read More

How to make an Ad Campaign go Viral

By Gavel Markowski / October 16, 2013 / Comments Off on How to make an Ad Campaign go Viral

It’s 10.13 am Tuesday morning. I am in the boardroom with my team of creatives (ten crammed in like John West’s sardines) working on a pitch. We are searching for the big idea. Thoughts are bouncing back and forth like a Federer / Hewitt tennis match. Some hit the net. Some miss the court completely […]

Read More

Why Virgin is the Most admired brand by Advertisers

By Gavel Markowski / October 16, 2013 / Comments Off on Why Virgin is the Most admired brand by Advertisers

I’m on bended knee and it hurts. The marble pushes into my skin, the organ’s pipes rumble deeply. I can feel them vibrating inside me. I feel like I’ve swallowed an Oral B toothbrush with the button jammed on. The music rises and falls, emotionally manipulating my very soul. I’m lulled into the swinging sing-song […]

Read More

Just Get A Job – early career steps for Marketers

By Gavel Markowski / October 16, 2013 / Comments Off on Just Get A Job – early career steps for Marketers

I’m on my couch, with my back against the window, sun streaming in. I can see over the park to my left. I’m looking out the window, frankly, in total disbelief at what I’m hearing. My mind starts to wander. So here it goes. What my fat, squishy middle-aged arse is sitting on, is presently […]

Read More

It's in your hands – Marketing Managers and their Decisions

By Gavel Markowski / October 16, 2013 / Comments Off on It's in your hands – Marketing Managers and their Decisions

I like having the last word. It feels as if I’ve said ‘So there, tinkerbell’ and you don’t have a chance to reply as the phone goes dead in your hand. On that, phones are going to play a much bigger role in retail marketing in the future. With GPS and Google maps we’re now […]

Read More

Innovate or DIE – Innovative Advertising Campaigns

By Gavel Markowski / October 16, 2013 / Comments Off on Innovate or DIE – Innovative Advertising Campaigns

I climb in. It’s bubbleish, if that’s a word. The windscreen almost touches my face, but the air blowing up from the air con goes right into my mouth and just a light, soft flow over what used to be my forelock, which is now as bald as Uluru. The turning schtick is soft and […]

Read More

How to Market Pharmaceuticals

By Gavel Markowski / October 16, 2013 / Comments Off on How to Market Pharmaceuticals

I’m twenty-five. It’s early mid-morning. I’m wearing a tweed jacket, grey flannel trousers, brogues. It’s the mid eighties, after all. I arrive on time. I’ve even combed my hair, God rest its soul. I sit there patiently. I read through a Women’s Weekly. A No Idea. A BRW. I can remember Alan Bond’s face was […]

Read More
Scroll to Top