Our Articles
This is a huge chasm I’m trying to stretch my tiny brain across. The gap between selling to chicks and selling to blokes. The massive variant between how women generally think and how men do. I neatly side step the issue of ‘You’re a bloke, what the F would you know?’ by engaging in a […]
Read MoreI’m in Greville Street, Prahran, Melbourne – heaven for the hip. Everything is so correct, it’s almost not. The right looks, going into the right stores, buying the right things, taking them home in the right cars. The people on the footpath are half my age. Most beautiful. Skinny little bodies bouncing along full of […]
Read MorePublic relations is everywhere. Call me a cynical ad man, but I turn on the box and there’s a spin masquerading as news. I open a mag and there’s a spin masquerading as editorial. Most of the big shows like 60 Minutes, Today Tonight etc. have a fair component of PR welded in like the […]
Read MoreYou are what you own in Australia. We are a shallow race. Paper thin. Whether it’s life or business, it’s the dumb basics that count here, on the edge of the known world. We go for what we see. What we can touch. Not for us the appreciation of fine wit or the poetry of […]
Read MoreI’m running late to get home and I’ve forgotten the car’s getting serviced. Yuck, I have to slum it with the public. I race down to the tram stop, read the Adshel poster in about 10 seconds and wait. Check out the drivers pulling up at the lights in the hope that someone I know […]
Read More‘For all of the women you are’. Early nineties TV ad for a magazine I think. Don’t know whether it actually sold any more bits of pretty coloured paper or resulted in any more trees being tossed on the altar of Rupert’s financial empire, but nice ad cause I remember it. Could be because I […]
Read MoreI order the calves liver, rare. Bottle of young Pinot, green salad. We’re sharing the oysters ‘cause there’s five varieties and both of us are wondering what makes a Cockle Bay oyster any better or worse than a Coffin Bay one. I’m lunching with one of my favorite comrades in arms who runs a PR […]
Read MorePoor old newspapers. They are old fashioned. Flat. Smelly. Get old and crumpled in a day, like I usually feel. (Check the photo. Haven’t I aged since last month?) People in agency land don’t want to work on Press. The art directors can’t read and the writers in agencies much prefer working on the web […]
Read MoreThere he is, same gravely voice, same jokes, same ‘I know what I’m doing, I’m a radio star’, that I’ve been listening to since I was a teenager. Which is a frickin long time, let me tell you. And there I go again, hitting ‘roam/seek’ on the car radio, desperately trying to avoid him. To […]
Read MoreYou’re at the supermarket. You’re in a rush. You find yourself in front of three packs of something you don’t often get. They are around the same price. Which one do you choose? The groovy one? The cheap looking one? The one that looks like it will taste the best? Packaging design is for this […]
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