A division of CSR, Viridian is Australia’s largest manufacturer of window glass. The company recently developed ‘Smart Glass’, which significantly reduces heat absorption and so dramatically reduces heating bills.
Starship made a TVC that introduces the product to the Australian market and since then we have also been working closely with Viridian to design and develop their retail operations to help their brands grow. The SmartGlass ads are appearing nationally starting August 2011.
More about Viridian Smart Glass
Smart glass is an energy efficient glass that acts just like insulation, protecting a home from extremes of hot and cold. It also works to boost the energy star rating of your home:
The Viridian SmartGlass range, which officially launched in August 2011, has already taken top honours at the recent HIA GreenSmart Awards, winning product of the year.
The HIA-Boral GreenSmart Awards set the benchmark in progressive building and recognises builders and manufacturers who lead the way in environmentally responsible housing. GreenSmart is an accredited training program offered by HIA that educates its members on sustainable and environmentally-friendly building practices.
At a memorable celebration on Thursday 18th August in Melbourne, Viridian joined HIA builders and product manufacturers to showcase the latest environmentally-friendly innovations and designs leading the industry in residential construction. Viridian SmartGlass™ is this year’s GreenSmart product winner, praised by judges for its range of residential single-glazed energy efficient glass options, selected specifically for Australia’s demanding climate.