This charming television ad shows how two people working on the same thing can do a much better job in partnership: The Institute of Public Accountants (recently re-named from National Accounts Association) were seeking a statement ad that summarised their positioning: Partnership beyond numbers.
About the Institute
Established in 1923, the IPA supports member needs, provides training and education, and lobbies on important legislative issues on its members’ behalf. From their site:
Today, over 93 years on, the IPA represents the interests of more than 35,000 members and students in over 80 countries and is ranked in the top professional accounting bodies in the world.
Throughout our history, our approach hasn’t changed. Passionate about supporting the SME/SMP sector, we continue to advocate for the best interests of our members and the small business sector across Australia. We continue to strive for innovation in everything we do and build on the recognition already gained as one of the top 20 in BRW’s Most innovative companies in Australia list for 2012.
A full member of the International Federation of Accountants, the IPA works to promote the exchange of knowledge and best practice to build relationships across borders and focus on overseas membership expansion, particularly in Malaysia and China, where we also are members of the Confederation of Asia Pacific Accountants (CAPA).
At both a national and international level, we sit on more than 120 forums and continue to carry a strong voice while representing the interests of members and the profession globally.