Fantasy Lingerie is Australia’s largest online sexy lingerie store yet the brand’s ATL (outdoor) advertising presence has been limited, until now. The current lingerie market is cluttered with women in barely-there accessories that just portray women in suggestive poses. However, through research Starship discovered how important it was to display partner interaction with elements of romance and fun, particularly in order to target a more mainstream audience. A hero photoshoot captured this angle and now the shots, all with intrinsic stories, are covering Melbourne’s billboards, creating instant impressions and encouraging website visitation by new and existing customers. Starship is positioning the brand to own the ‘fantasy’ category and elevating its fashion focus… stay tuned!
About this client
Founded in 1993, Fantasy Lingerie stocks a big range of 4,000 styles of lingerie in sixes 6-24, aimed at providing affordable luxury for all body sizes for any occasion. They have been the leading market in Australia for sexy lingerie for over two decades, Australian owned, and pride themselves on their customer service, discreet delivery and quality products. They have a million customers and counting, and were looking to expand their market beyond just its fashion-focused niche, for a greater share of the Australian market.