Our latest campaign for Barry Plant provides a new take on the established strength of the brands “red carpet” positioning. Selling a home is a big decision, and the new campaign highlights how their process and superior service will take sellers on a stress free ride to a great result.
About the new Barry Plant campaign
The latest in a series of Starship’s work for Barry Plant, we chose a distinctive, quirky animation style overlaid over the company’s brand colours to create a striking visual style for their 2015 campaign, working from storyboards to animatic to art directing the final animation, which was created in collaboration with the Oh Yeah Wow studio. The result of several months of development in collaboration with the client, the campaign began as several different directional ideas which were refined and narrowed down eventually to the ‘red carpet’ animation. The campaign also rolled out across print, including magazine ads, outdoor billboard advertising and in drop cards. Clips of the ads were also rolled out online in digital ads. The tv ad was broadcast in cinemas, pre-rolls and on mainstream tv. It was also accompanied by a ‘Barry Plant Stories’ live action interview, where satisfied customers were filmed discussing their experiences selling their properties with Barry Plant.