Marketing
Below I touch on the types of organizations which can buy for you and how to deal with them. If you’re not sure still, call us at Starship (03 9428 4411) and we’ll try to help. Who can buy TV for you? – Suppliers Before we start – philosophy – the thing to remember about […]
Read MoreAfter some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22 year old marketing graduates. Keep […]
Read MoreFor our #FlashBackFriday, here’s the Captain of the Starship, Geoffrey Bowll, and his serious hat game, talking psychographics in 2008. From our 2013 post on the topic: We are different people at different times. When you’re playing soccer with your mates for a 40th birthday at 7am, that’s you being ‘Mr sporty/blokey/modern’. When you’re eating […]
Read MoreHow to buy TV airtime After some weeks of end-of-financial-year spirit, I turn my unfocused eyes to the tricky bit about TV. The bit you can’t fathom or explain. The price of TV ads. And how those selling it smother what is essentially horse trading with a lot of pseudo-scientific rubbish designed to fool 22-year-old […]
Read MoreYou’re the marketing manager of a confectionary company. Don’t ask me how you got there, it’s a very long, messy story. The big product you’ve been proudly taking to glorious heights is FAP – coined by you. You are yet to think of a clever way to explain it, FAP just is. Very karma. FAP’s […]
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All publicity is…good? – Gerry Harvey is that Uncle you wanted when you were ten. The one who’d fly in from carving out a gold mine in New Guinea on Christmas Day, give you a shot gun wrapped with a greasy red ribbon and say ‘Hey Junior, want to try it on those pigeons? He opens […]
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