Marketing
My cat is a purebred Birman, a fluffy fur-shedding machine created to have the temperament and self-preservation instincts of a soft toy. A year ago he ate an unknown substance that gave him acute pancreatitis. After several vet visits, a large bill, and an absolute refusal to switch to a fresh meat diet to save […]
Read MoreI’m in the snacks aisle of the Asian grocery in Melbourne Central. I love Asian groceries — the high-end Japanese ones, like the one on Smith Street, the Grand Central Station super-busy ones, like Great Eastern on Russell Street in Chinatown, even the dodgy dystopian car park vibe ones, like the no-name one on Little […]
Read MoreThe World Cup is here. No, not for rugby. Or cricket. We mean the Beautiful Game, football (or as Australians like to call it, ‘soccer’), a game watched and beloved by millions around the globe but which inexplicably has a smaller presence in Australia, even though Australia tends to qualify into the playoffs. Having grown […]
Read MoreI’m on my way home, compressed among the masses in a train heading into Richmond Station. Some tall American guy is getting into his sales pitch on the phone close by. In the train carriage, there’s no escape. “I’ve been in the marketing business for decades, working with firms like X, Y, and Z,” he […]
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It’s a new retail world out there. When was the last time you went to a mall? Not just popping through to catch a movie, pick up some sushi or grab something from Coles, but to actually shop? That’s right. You have to have an actual think about it, don’t you? The days when people […]
Read MoreA passing browse of any media or marketing magazines might make you think that ad agencies are in some kind of death spiral. Are we though? For an industry that is supposedly dead, there sure are a lot of us still out there. Rigor adtis, maybe. Apparently, the ad agency is going the way of […]
Read MoreIf you are a medico, read this and get ready for unemployment. You might even want to cancel your new Maserati. Medical Doctors are no doubt one of the most vulnerable professions during the rise of the robots. All your usual diagnostic methods, like temperature, heart, blood checks, eye and skin observations, all could be […]
Read MoreStorytelling is a bit of a fad concept in adland. The fact that adland people like to call themselves storytellers isn’t surprising. We love our fancy titles. Solutions architects? Yeah mate, why not. Strategic Visualiser? That meant to be literal or what? Cat herder? Sure. And now there’s ‘storyteller’, which I hope was meant ironically […]
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The following discussion is about how to build a brand for big property development. What to do, when, and why.
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No, I don’t mean the business in baby boomers is booming, cause God knows you all know that’s the case, so why write an article about it? I mean they bloody well boom. They talk loud, they push you around. They are a bit deaf, cause they’re older than most of us, and they have […]
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