Digital

Google and Ad Auctions

By Anya Ow / May 15, 2019 / Comments Off on Google and Ad Auctions

Google is changing how it’s selling programmatic advertising by the end of the year. It’s moving from a second price auction into first price ad auctions, where people bid what they actually want to pay for advertising. It’s… wait. Did you understand any of that? If you did, skip this article. You probably already work […]

Read More

Google Chrome, HTTPS, and the HTTP Purge

By Anya Ow / February 5, 2019 / Comments Off on Google Chrome, HTTPS, and the HTTP Purge

Are you browsing a website on Chrome? Head to your website and check out the address bar. If you’re a business, ideally your IT people have already switched over your site from HTTP to HTTPS, given you the nice green lock icon and a ‘Secure’ statement. If they haven’t, or if you have no IT […]

Read More

Big Data and Creativity

By Anya Ow / July 7, 2018 / Comments Off on Big Data and Creativity

My cat is a purebred Birman, a fluffy fur-shedding machine created to have the temperament and self-preservation instincts of a soft toy. A year ago he ate an unknown substance that gave him acute pancreatitis. After several vet visits, a large bill, and an absolute refusal to switch to a fresh meat diet to save […]

Read More

Evolution of Modern Advertising

By Anya Ow / May 19, 2018 / Comments Off on Evolution of Modern Advertising

It’s Monday afternoon. After lunch. There’s a discussion in the marketing half of the office, which ends with the youngest (millennial) member of Starship asking, “Who still watches TV anyway?” Making my afternoon cuppa tea in the kitchen, I thought back. When was the last time I watched TV? That’s right. Masterchef Australia’s 2017 finals, […]

Read More
Scroll to Top