Branding
Recently a UK leggings brand called Kukubird gained some notoriety over the local news/internet in Singapore. If you’ve ever lived in Southeast Asia and you’re familiar with the local argot, or if you understand Cantonese, you’re probably already laughing. If you didn’t, well. “Kuku” is part of the Cantonese slang term for male genitalia, and […]
Read MoreI’m in my mid-30s, which means I’m a millennial. Before I buy any product, I look up reviews. Competing brands. Lists such as ‘Best wireless headphones of 2019’ or even ‘Best robot vacuum cleaner’. I’ll often go for a known brand, but if I see a lesser-known brand with good reviews or placed on rec […]
Read MoreWhen I sat down for lunch in one of Melbourne’s most popular fusion restaurants and saw Engrish in its branding, it felt like a kick in the gut. The most egregious, on the business card: “Sum-Ting-Wong? Let Mr. M know and we fix.” Australian Restaurant Named MR.MIYAGI Owned By Whites Slammed For Being RACIST And […]
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I’m going to assume that you’ve watched the latest, too-long instalment in the never-ending money-printing franchise called the Marvel Cinematic Universe. Yes, I’m talking about Avengers: Endgame. If you haven’t seen it — this article will contain a minor spoiler for the film, so proceed on your own risk. Still reading on? Good. Full disclosure: […]
Read MoreIf you’re mired in the particularly tiny, shiny bubble of the internet populated by designers, you might have noticed that Zara has rebranded. Rebrands aren’t unusual nowadays, particularly for fashion brands. Instead of taking the usual step of rebranding into a featureless sans-serif, Zara chose instead to move to a more beautiful, taller serif that […]
Read MoreHere in Starship, we listen to a lot of podcasts. The creative director likes a mix of American politics and true crime, our social media manager’s trying out Serial, and I’m more of a law/politics person. Unless it’s Game of Thrones season, then it’s Game of Thrones all the way. Pity we’ll have to wait […]
Read MoreI’m in the snacks aisle of the Asian grocery in Melbourne Central. I love Asian groceries — the high-end Japanese ones, like the one on Smith Street, the Grand Central Station super-busy ones, like Great Eastern on Russell Street in Chinatown, even the dodgy dystopian car park vibe ones, like the no-name one on Little […]
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You’re a 60-year-old much-loved American pancakes chain that happens to sell other stuff. This includes a new menu item, the steak burger, even though you’ve been serving classic burgers for a while. You decide to rebrand with a name and logo change, and that’s when the sh*t really hits the fan. Sounds familiar? You’ve probably […]
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