Blogbook
This Burger King Mexico’s Mango Habanero ad is hilarious, showing how tourists struggle to eat the very spicy burger compared to locals.
The NYCC Picard trailer is out — with more footage of the upcoming Star Trek series centered around one of its most beloved characters.
Lost and Found is a National Geographic film about Kamal Hussein, a Rohingya refugee who has dedicated his life to reuniting children with their parents in the world’s largest refugee camp:
I hate crying during films, even if I can’t help it. I don’t like how you have to hide your sniffles and try to surreptitiously palm tissue out of your bag, or how I pretty much felt emotionally drained after films like Moana and Coco. Ads are worse, since I usually watch them in the office in order to decide whether they’re good enough to post on our social media. Anything with cute puppies is usually an easy sell for me. I confess I’ve cried in the office over Budweiser ads, Shiseido ads, and even an IKEA ad. Tearjerker Advertising is memorable, easily shareable, and built for contemporary attention spans: a very short emotional film that just happens to sell a product.
At the same time, there’s been an increasing backlash towards brands tacking themselves onto movements without actually contributing much more than a token nod to the cause. Dove, I’m looking at you. After a few award-winning femvertising campaigns, including #LikeAGirl, Dove stepped into it in 2017 with its ill-considered and crass Real Beauty Bottles campaign:
The question is: why? The concept – six differently shaped bottles of shower gel, designed (in Dove’s words) to “evoke the shapes, sizes, curves and edges that combine to make every woman their very own limited edition” – might have seemed compelling in an energetic brainstorming meeting, but that’s surely where it should have stayed. Packaging is one of the most important ways a brand communicates with its customers, and translating a bunch of different body shapes into plastic is crass. As one Twitter user pointed out: “The Dove bottle with my body type hurts my feelings.” And therein lies the rub: allowing customers to “choose” a bottle that mirrors their body shape is the opposite of empowering. Suddenly, shower gel is as fraught with body-image dilemmas as their jeans purchase.
Not sure if Dove reacted very much to the controversy, since the video’s still up on their brand YouTube. That being said, there was criticism over even its earlier award-winning femvertising campaigns:
Why no major ad critics have aggressively called Dove’s bluff on this unethical fakery is amazing to me. But finally, Tom Ellis-Jones writing for U.K. trade publication Marketing, called foul on Dove’s latest ad “Choose Beautiful” — where women in five cities around the world were given a choice to walk through one of two doors labelled “Average” and “Beautiful.”
First, he noticed that the woman in the opening scene was an actress, Dezi Solèy. He then went on to call the ad’s scenes “perfectly engineered … clichés being dressed up as a genuine social experiment.”
Watch the ad closely and you’ll see he’s right — the reactions, what’s said in the interviews, the mom playfully pulling her daughter through the “Beautiful” door — it’s all just so perfectly wonderful, isn’t it?
It’s an ad — it’d be scripted, and chances are, the people in it are paid actors. The ad can still resonate emotionally with people, and it did. Dove’s Real Beauty campaigns caused sales to jump from $2.5 to 4 billion in the first ten years of the campaign. It might not be entirely ethical, but it worked, and they won awards for it. Speaking of which, is it possible for a brand to have authentic, ethical tearjerker advertising?
Tearjerker Advertising and Ethics
Ethics and advertising? You’d be forgiven for thinking that they can’t be said positively in the same sentence. Given that in this day and age, many people do buy brands that align with their personal beliefs, brands have to tread carefully for fear of being seen as inauthentic. Take Samsung’s extremely choreographed ad with clunky brand advertising in its script, Hearing Hands:
Made by Leo Burnett, the ad went quickly viral online, racking up millions of views. We’re not sure if Leo Burnett consulted very many deaf people in the build up to this ad, because the reaction wasn’t all policy — from the deaf community:
It’s pretty obvious that the vision here has been created by hearing people…for hearing people. And most likely done with little input from the Deaf Community itself. The whole tone of this video is doing FOR the Deaf person, rather than WITH the Deaf person. What comes across isn’t a sense of empowerment…it’s a sense of pity. We see Muharrem as this “poor deaf guy” whom we have to help, for whom we have to do these nice, kind things to help him have a “special day” – as if he was a child that we have to encourage to smile.
[…]
So please…put away that box of tissues. Stop feeling sorry for this guy and his obviously “anything but normal life in a silent world.” Stop applauding these folks who came together to help create an advertisement. Yes, this video might have gotten people thinking – but did it really change their views about Deaf people? Judging from what I have read…not really. We’re still being labeled with the wrong terms, seen as suffering from an affliction, viewed as objects of pity. We are still characters being used to make people cry and feel sorry for us, rather than making them cheer and feel proud of us.
I realize that Samsung had the best of intentions here. I do applaud their efforts at creating accommodations. That’s what we in the Deaf Community want and need – Equal Communication Access. I do wish the company the very best of luck with this video calling center. But I’m not sure that their approach here is as positive, as sensitive or as Deaf-Friendly as it could and should be.
Another tearjerker campaign is Microsoft’s push to inspire more young girls to pursue careers in STEM, including their recent “She Can STEM” campaign:
https://www.youtube.com/watch?v=bWWgicq-bU4
As well as earlier ads like the “Make What’s Next” campaign:
https://www.youtube.com/watch?v=y5soEtBwH0Y
This would be more heartwarming if Microsoft tried walking the walk. According to Reuters, women make up 26% of Microsoft’s worldwide work force, and only 19% of its leadership. Worse, there’s been a pervasive sexual harassment and discrimination issue:
Microsoft received 238 internal complaints of gender discrimination or sexual harassment from 2010 to 2016, according to court filings made public in March. It was sued in a Seattle federal court in 2015 for systematically denying pay raises or promotions to women. The company has denied these claims.
The company said in March it had dealt with 83 complaints of harassment and 84 complaints of gender discrimination in 2017. The complaints resulted in about 20 employees being fired.
So sure. Girls can look forward to a STEM career in Microsoft — if they’re happy being paid less, promoted less, and maybe harassed in the mix. It makes you laugh.
On a more positive note, Gillette recently ran an ad about combating toxic masculinity, with their “We Believe: The Best Men Can Be” campaign:
The trolls promptly came out of the woodwork, but the ad was overall well-received by its audience:
On January 13, Gillette released a new ad that takes the company’s 30-year-old slogan, “The Best a Man Can Get,” and turns it into an introspective reflection on toxic masculinity very much of this cultural moment. Titled “We Believe,” the nearly two-minute video features a diverse cast of boys getting bullied, of teens watching media representatives of macho guys objectifying women, and of men looking into the mirror while news reports of #MeToo and toxic masculinity play in the background. A voiceover asks “Is this the best a man can get?” The answer is no, and the film shows how men can do better by actively pointing out toxic behavior, intervening when other men catcall or sexually harass, and helping protect their children from bullies. The ad blew up; as of Wednesday afternoon it has more than 12 million views on YouTube, and #GilletteAd has trended on Twitter nationwide. Parents across Facebook shared the YouTube link in droves, many mentioning how the ad brought them to tears.
[…]
Gillette’s ad plays on the feeling that men right now want to be better, but don’t necessarily know how. When Gillette was researching market trends last year, in the wake of #MeToo and a national conversation about the behavior of some of the country’s most powerful men, the company asked men how to define being a great man, according to Pankaj Bhalla, North American brand director for Gillette. The company conducted focus groups with men and women across the country, in their homes, and in online surveys. What Bhalla says the team heard over and over again was men saying: “I know I’m not a bad guy. I’m not that person. I know that, but what I don’t know is how can I be the best version of ourselves?”
“And literally we asked ourselves the same question as a brand. How can we be a better version of ourselves?” Bhalla adds. The answer is this ad campaign, and a promise to donate $1 million a year for three years to nonprofits that support boys and men being positive role models.
This dual-pronged approach of not just being unafraid to offend part of its core audience, as well as supporting the community by earmarking donations to nonprofits, makes a campaign like this stand out, authenticity wise. Oh, and the ad is great, too.
Things to Think About
Emotionally resonant ads are a great way to get your ad widespread attention, but there can be pitfalls and risk if not approached in the right manner. Some quick tips, in summary:
- Be genuine and authentic. Your brand should be genuinely interested in the social issue that forms the core of the ad.
- Involve others. Consult with advocacy groups and the community in that area of interest.
- Do some good. Earmarking money for donations to support the issue will go a long way to making it clear that your brand is genuinely interested in the matter.
- Have the ad as part of a core strategy, not just a throwaway.
- If all else fails, make a story about cute dogs.
Still curious? Get in touch.
Australia’s Good Food Guide’s Awards just came out for 2020, sparking off the usual round of amusement and drama. Arguing about food is a nice reprieve among the global political shitshow. If you’ve been keeping up with food news around the world, you might have seen the lawsuit filed against Michelin by French celebrity chef Marc Veyrat, who is partly famous for his distinctive hat. Yes, his hat. To add to the ridiculousness of this spat, Marc complained because he had 1. lost a star over 2. judging which he felt wronged in, including thinking that Michelin had deducted a star partly because they’d thought he’d used cheddar in a cheese souffle when he hadn’t (??) and that 3. Michelin apparently thought his scallops were mealy when they couldn’t be because they were cooked in passionfruit shells.
I love food, and I love food drama almost as much. Not so much the restaurant pay drama, which isn’t funny and which I hope everyone involved in the mass wage theft in the industry gets what’s coming to them. Slap fights in the media over cheese souffles though? Bring it on. According to the Washington Post:
Veyrat’s restaurant, roughly 100 miles east of Lyon, was first awarded the coveted three-star Michelin ranking in 2018. Much of the food in the $330-to-$430 tasting menu comes from the restaurant’s own botanic gardens and orchards.
The famed chef learned in January that his restaurant was losing a star just one year after it had achieved the three-star ranking — widely considered among the most prestigious distinctions in the fine-dining business.
“I’ve been in a depression for six months. How dare you take hostage the health of cooks?” Veyrat lamented during his July interview with Le Point, during which he blamed the “amateur” nature of the Michelin reviewers.
“It scares me for the new generations to come. In fact, the only reason given was confusion over the Reblochon and Beaufort emulsion with cheddar,” he said. He went on to call the Michelin reviewers “impostors” who deliberately stir up fights for “commercial reasons.”
Australia doesn’t yet get the Michelin guide, so there isn’t any Michelin drama here — but maybe it’s only a matter of time. In any case, before the stars get handed out, here’s our non-definitive list of what we love in Melbourne. We’ll do a Fave Five for each section, or we’ll be here forever.
Melbourne Food Recs — Starship Edition
African
Despite being a massive continent, African food isn’t as well-represented in Melbourne as some other cuisines. We’re hoping for more.
- Kamel (19 Victoria Ave, Albert Park VIC 3206): Serving North African and Middle Eastern cuisine, Kamel has a delicious selection of mezze share plates.
- Mesob (213 High St, Northcote VIC 3070): A traditional Ethiopian restaurant, large platters of lentils and meat stews are served with injera, fermented pancakes that you use in place of spoons. Delicious.
- New Somali Kitchen (284 Racecourse Rd, Flemington VIC 3031): Never tried Somalian food? You’re in luck. Its original restaurant was targeted at homesick Somalians, but the Flemington one is for the bigger community. Try the braised lamb.
- Polēpolē (1/267 Little Collins St, Melbourne VIC 3000): Located in the city, this is the place to try African game meat if you’re curious.
- The Abyssinian (277 Racecourse Rd, Kensington VIC 3031): Described as “slow food from the horn of Africa”, this Ethiopian and Eritrean restaurant has been popular for years. It also has vegan options.
Honourable Mentions: Konjo, Little Africa, Saba’s, Savanna.
American
American food – particularly American-style BBQ – has been popular in Melbourne for a while. There are lots of options.
- Belles Hot Chicken (Various): “Hot chicken, natural wines” is now Belles’ selling point. Visit for a big, delicious serve of Southern-style fried chicken. We mourn its original diner iteration, which had an amazing Key Lime Pie though.
- Bluebonnet (124-126 Lygon St, Brunswick East VIC 3057): Texan-styled BBQ, worth the trip up to where it’s now at – a permanent home after years of pop-ups and a fire that destroyed an earlier restaurant.
- Le Bon Ton (51 Gipps St, Collingwood VIC 3066): A New Orleans-inspired BBQ joint, come for the brisket and stay for the fried chicken and burgers.
- Parlour (64 Chapel St, Windsor VIC 3181): Speaking of diners, Parlour does a fantastic key lime pie, along with burgers and hotdogs and milkshakes. Very retro.
- Sparrow’s Philly Cheesesteaks (Various): What it says on the tin – serving the only authentic philly cheesesteak in Victoria.
Honourable Mentions: Girl with the Gris Gris, Kodiak Club, Pizza Pizza Pizza, The Collection Bar.
Australian
What is Australian cuisine anyway? It’s hard to pin down. We think of it as Miscellaneous European-ish Stuff Served in Australia, I guess.
- Attica (74 Glen Eira Rd, Ripponlea VIC 3185): Surely Attica doesn’t need much introduction. It’s the first restaurant featured on Netflix’s Chef’s Table series, one of the top restaurants in the world. It’s as pretentious as it looks, but the food is inventive and great.
- Dexter (456 High St, Preston VIC 3072): Dexter is technically maybe American-adjacent BBQ, but its wildly inventive menu can’t really be described as American. It’s famous for meat donuts. Yes, you read that right. It’s not as weird as it seems.
- Lûmé (226 Coventry St, South Melbourne VIC 3205): Once one of our favourite restaurants in the world for its innovative menu serving unusual elements (cow udder? squid entrails?), Lûmé is no longer as weird and crazy as it used to be, and it suffers for it. Still, it’s a great restaurant.
- Mathilda 159 Domain (159 Domain Rd, South Yarra VIC 3141): We’re not sure why this restaurant put the street address in its name, but this latest venture by Scott Pickett serves well-considered, smoke-adjacent, modern Aussie food.
- Royal Mail (519 Spencer St, West Melbourne VIC 3003): This place warrants a mention on this list because it’s the only place where you can eat not just the Australian flag (emu and kangaroo) but a whole host of other Australian game on Wednesdays’ “Roadkill night” (Now renamed Australian Game night). Including possum.
Honourable Mentions: Amaru, Carlton Wine Room, Charcoal Lane, Congress, IDES, Viva Kebabs (Halal Snack Pack).
Brunch
A food group that Melbourne takes very, very seriously. Waiting for 10-20 minutes is common for a good brunch place in Melbourne, as is paying upwards of $20pp for a dish. You might have seen Americans laugh at how much our avo toast costs. Spoiler: there’s a good reason for that.
- Auction Rooms (103-107 Errol St, North Melbourne VIC 3051): There’s often a long queue outside the Auction Rooms, and for good reason: the food’s great. Head on over to Mork afterward across the street for some unusual hot chocolate to round off your North Melbourne visit.
- Crux and Co (GO1/35 Albert Rd, Melbourne VIC 3004): Beautiful, hipster breakkie opposite the more crowded Kettle Black. Great selection of cakes.
- Hash (113 Hardware St, Melbourne VIC 3000): Hash is pretty good, but what pushes it onto this list is the delicious, made-for-Instagram fairy floss hot chocolate.
- Sonido! (69 Gertrude St, Fitzroy VIC 3065): Looking for something a little different? Try this South American cafe that specialises in arepas.
- Top Paddock (658 Church St, Richmond): Love, love the big breakfast at this amazing cafe, which includes Kettle Black and Higher Ground in the group. Was recently sold, though, so we’re not sure how good it is now, but if you do get around to any of the cafes, try their famous ricotta hotcakes.
Honourable mentions: Journeyman, Kuu Cafe, Magic Mountain Saloon, Operator 21, Pillar of Salt, Proper & Son, Touchwood, Twenty and Six Espresso.
Burgers
What’s a food rec list without burgers, especially in Melbourne, the home of the brioche bun hipster overload?
- 1090 Burger (181A Swan St, Melbourne VIC 3000): Served in an unpretentious shop, these Angus beef burgers are slathered with a delicious, top-secret sauce.
- 8bit (Various): To be fair, I’m more into the hot dogs in 8bit than the burgers, but it does both well, with a retro gaming theme to boot. The sides are great too. Get potato gems, or loaded chips, or onion rings.
- Betty’s (Various): A franchise originally out of Queensland, Betty’s is the undisputed favourite in the office, with its delicious patties and buns. Bust out for a concrete (dense ice cream) if youre feeling it.
- Rockpool’s Burger Bar (Crown, Melbourne): Looking to splurge on a Wagyu patty made out of actual David Blackmore wagyu? Rockpool has you covered. It’s a very good burger, but will burn your wallet.
- Royal Stacks (470 Collins St, Melbourne VIC 3000): One of us is mildly obsessed with the Big Mac sauce, and Royal Stacks does something close – except with a great burger to boot.
Honourable Mentions: Andrew’s, Danny’s, Grand Trailer Park Taverna, Leonard’s House of Love, Smoke and Pickles, Tuck Shop Takeaway.
Chinese
China is massive, and that doesn’t even count the diaspora. It’s hard to list every good Chinese place we like in Melbourne.
- HuTong (14-16 Market Ln, Melbourne VIC 3000): A xiao long bao (soup dumpling) specialist that makes the best xiao long bao in the city. The rest of its menu isn’t exactly inspiring, but it’s worth a visit just for the dumplings.
- Shandong Mama (Mid City, 7/200 Bourke St, Melbourne VIC 3000): Great authentic recipes from the Shandong province, this bustling dumpling place does amazing panfried dumplings with tons of variety.
- Hi Chong Qing (UniLodge D2, 26 Orr St, Carlton VIC 3053): Specialising in beef noodles from Chong Qing, this is a great, cheap noodle option.
- Tim Ho Wan (206 Bourke St, Melbourne VIC 3000): The original restaurant has a Michelin star in Hong Kong, and is massively popular. The queues in Melbourne have died down, making it a good time to check out this place if you haven’t. Try the pork buns, the dish that gave it the Michelin star.
- Sharks Fin House (131 Little Bourke St, Melbourne VIC 3000): An institution in Chinatown and a firm favourite for many dim sum aficionados, we’d recommend trying to get in during dim sum hour on a weekend. Want to order dim sum like a local? Get the century egg congee, the roast pork cheong fun (flat noodles), har kow and siew mai, and round it off with sweet beancurd tau hway and egg tarts. There’s also Gold Leaf (Various) now in the Docklands.
Honourable Mentions: Dainty Sichuan, Dragon Hot Pot, Kitchen Republik, Pancake Village, Roast Duck Inn, Secret Kitchen, Supper Inn, Wonderbao.
Coffee
Any list of Melbourne food recs has to have a coffee list, which although is not precisely food, is what hipster Melbourne is famous for. Some of our faves are:
- Industry Beans (3/62 Rose St, Fitzroy): Also doubles as an extremely hipster brunch spot in a pinch. Also has a branch open on Collins St in the city.
- Brother Baba Budan (359 Lt Bourke St, Melbourne): One of the most well-known coffee places in Melbourne. Not sure what’s with the chairs hanging from the ceiling, though.
- Market Lane (Various locations): Used to serve coffee just “Black” or “White” or “Filter. Menu has expanded slightly.
- Patricia (Cnr Lt Bourke and Lt William St, Melbourne): Another one of those limited menu coffee places. Standing room only.
- St Ali (12-18 Yarra Pl, South Melbourne): Has a delicious brunch as well. Sells merch, which amuses me. Does anyone really buy St Ali merch? Bonus: St Ali’s wholesaler runs Sensory Lab, a bunch of coffee joints in the city, which you might know as the viral battleground for two of its superfans.
Honourable Mentions: Assembly, Axil, Duke’s, Everyday, Padre.
Confectionery
For anyone who has a sweet tooth, Melbourne has lots to offer.
- Bibelot (285-287 Coventry St, South Melbourne VIC 3205): This beautiful French cafe will greet you with a jewelry case of delicious cakes and inventive chocolates. Try the tasting plate, or kick back with its great hot chocolate.
- Burch & Purchese (647 Chapel St, South Yarra VIC 3141): Probably the best cake shop in Melbourne, we love its shooters and mourn the fact that it no longer delivers to Burnley. The chocolate is great too.
- Lune (Various): You’d have heard of this one – considered the best croissant in the world by the New York Times, Lune is a cult croissant that often sells out by the afternoon. Check out its original shop in Fitzroy for the Starship Enterprise-esque lighting.
- Om Nom (Adelphi Hotel, Melbourne): A sweets specialist, Om Nom makes beautiful, restaurant-level desserts. Looking for several flavours of chocolate on chocolate soil served in a glass dome? A tower of mango profiteroles? Head to Om Nom.
- Wonderpop & Deli (18 Little Lonsdale St, Melbourne VIC 3000): This contemporary pie shop serves anything from lasagne pie to giant marshmallows, but we’re really here for the delicious apple pie.
Honourable Mentions: Agathe, Hopetoun Tea Room, Penny for Pound, Koko Black, Miss Marple’s Tea Room, Mork Chocolate, Windsor (High tea), T by Luxbite.
European
We’d apologise for stuffing Europe into one category, but then again, we did that for China and Africa, which are way bigger.
- L’Hotel Gitan (32 Commercial Rd, Prahran VIC 3181): By far my favourite French place in Melbourne, this restaurant is more of a gastropub, with great rotisseries, and more importantly, a really great dessert.
- Tipo00 (361 Little Bourke St, Melbourne VIC 3000): A must-try if you’re in Melbourne, this incredible pasta bar makes pasta that’s comparable to what we’ve had in Italy. Portions are on the small side, and dessert is terrible, but go for the pasta and starters.
- Añada (197 Gertrude St, Fitzroy VIC 3065): Delicious, refined Spanish food and tapas, this restaurant is a Fitzroy institution.
- Dinner by Heston (Crown, Melbourne): Surely Heston Blumenthal doesn’t need an introduction as the UK’s most famous food export next to maybe Jamie Oliver and fish and chips. Try in particular his Pineapple Tipsy Cake.
- Mjølner (106 Hardware St, Melbourne VIC 3000): Modern Scandinavian food from a Marvel fan, a meal here starts with you being presented with a variety of knives and can end with fire, if you pick the delicious Bombe Alaska.
Honourable Mentions: 48h Pizza e Gnocci, Agostino, Bar Carolina, Bar Margaux, Noir, Capitano, Connie’s Pizza, Hereford Beefstouw, Stalactites, Swiss Club, Movida.
Ice Cream
Why does this get its own category? Well, why not.
- Gelato Messina (Various): Inventive modern ice-cream, Messina also does weekly themed ice creams. It’s too late now, but their Game of Thrones range whenever the show was running used to be hilarious.
- Glacé (Various): Mainly an ice cream cake shop that pushes the boundaries of what ice cream cakes can be, Glacé also does do ice cream – but why eat that when you can try their cakes? They have little tasting platters too.
- Il Melograno (76 High St, Northcote VIC 3070): Sicilian gelato shop with a really great ricotta ice cream, a must-try if you’re ever in the area.
- Lavezzi (334 Lygon St, Carlton VIC 3053): A fourth-generation gelato shop right in Lygon. Check it out if you’re close by.
- Pidapipo (Various): Another great gelato shop known for its watermelon and pistachio flavours.
Honourable Mentions: Billy van Creamery, Dex2Rose, Miinot, Nitro Lab, Piccolina, Weirdoughs.
Indian
Indian food is awesome. From the breadth of the food available – vegan? No problem – to the complexity of their make-up, here’s our faves.
- Delhi Streets (22 Katherine Pl, Melbourne VIC 3000): Always packed, this modern Indian diner serves incredible butter chicken, eggplant masala, and chaat. Try the mixed thalis and get some starters.
- Ish (199 Gertrude Street Fitzroy 3065): Amazingly good modern Indian food. Loved the tandoori and the butter chicken. Check out the cocktails.
- Tonka (20 Duckboard Place Melbourne 3000): Upmarket Indian food from the team behind Tonka, with delicious naans, snacks, and dishes. Getting a booking is usually at trial and a half particularly for popular times.
- 3 Idiots (378 Bridge Rd, Richmond VIC 3121): This hilariously named Bridge Road cafe does an Indian-inspired brunch menu too, but you should visit for the buttery breads and the curries. Specialising in Mumbai cuisine.
- Aangan (Various): One of the most well-known Indian restaurants in town, the original store in Footscray has been trucking along for over a decade.
Honourable Mentions: Daughter-in-law, Babu Ji, Two Fat Indians, Kake Di Hatti.
Japanese
There’s a huge breadth of Japanese food available in Melbourne at all price levels.
- Minamishima (4 Lord St, Richmond VIC 3121): No “Best of” Japan list in Melbourne can exclude Minamishima, a highly exclusive sushi restaurant with an equally exclusive pricetag.
- Tempura Hajime (60 Park St, South Melbourne VIC 3205): A tiny restaurant run by a chef from Osaka and his family, tempura is fried right before you and served fresh onto your plate. You can also get nigiri sushi made right before your eyes.
- Yamato (28 Corrs Ln, Melbourne VIC 3000): Stepping into this restaurant is like squeezing sideways through time and space into Tokyo. Reasonably priced and with a menu that hasn’t changed for years.
- Ishizuka (Basement level b01/139 Bourke St, Melbourne VIC 3000): Kaiseki by Tomotaka Ishizuka, a subtle, highly nuanced, beautifully presented degustation. Its refusal to cater for dietary requirements reminded me of dining in Japan, but if you’re not picky and don’t have dietary needs, it’s well worth a trip – if you can find the restaurant.
- Ippudo (QV Shopping Centre, 18/300 Lonsdale St, Melbourne VIC 3000): You’ve probably seen the queues outside this alley restaurant in QV. Delicious ramen with rich broth. Try the gyoza as well.
Honourable Mentions: Aka Siro, Kazuki, Kenzan, Izakaya Chuji, Kisume, Monou, Shimbashi, Shira Nui, Torissong, Wabi Sabi.
Korean
Korean food isn’t all fried chicken or BBQ. That being said, it’s a great pity that the modern, contemporary restaurant SHIK closed earlier this year.
- Gami (Various): The fried chicken is plentiful and ubiquitous at this Korean fried chicken staple in Melbourne, but we also recommend the side dishes, like the cheese potato.
- Hansang (347-349 King St, West Melbourne VIC 3003): Affordable and previously a student favourite, the secret’s out on this low-key restaurant with delicious banchan.
- CJ Lunch Bar (391 Little Lonsdale St, Melbourne VIC 3000): This immensely popular shop on the corner of Hardware Lane and Little Lonsdale Street is another favourite of students. We love the bulgolgi.
- ChangGo (70 Little La Trobe St, Melbourne): This Korean BBQ restaurant is all about pork, in particular, the Eight Flavour Pork set. Eight flavours of pork belly? You’re on. Get there very early or very late, or you’d be queuing for sure.
- Oriental Spoon (Various): Another Melbourne staple that’s been here for years, Oriental Spoon is all about satisfying, expansive food. Check out their hot stews in particular.
Honourable Mentions: Pelicana, Samsam, Bornga, Guhng.
Middle Eastern
Increasingly popular in Melbourne, we love the sweets in particular.
- Babajan (713 Nicholson St, Carlton North VIC 3054): A modern Turkish/Middle Eastern eatery in Carlton, everything is made from scratch and in-house.
- Knafeh Nabulseyeh (74 Poath Rd, Hughesdale VIC 3166): Stocks shawarmas and such, but if you trekked all the way out to Hughesdale for this place, it’s probably for its authentic, Palestinian knafeh, an incredibly yummy dessert that has to be eaten to be believed.
- Maha (21 Bond St, Melbourne VIC 3000): Shane Deliah’s Middle Eastern fine dining restaurant has huge portions. Its four course menu is really 12 items. Delicious all the way through to even the dessert.
- New Jaffa (32 Stanley St, Collingwood VIC 3066): Hummus is the star of this Collingwood eatery, made fresh daily.
- Rumi (East Brunswick, 116 Lygon St, Melbourne VIC 3057): One of the most popular restaurants in Melbourne, Rumi has a considered, subtle range of food that sets the bar.
Honourable Mentions: Bar Saracen, Mama Rumaan, Miznon, Souk, Tulum, Yagiz.
South America
Another region of the world with so many options in Melbourne that it’s hard to pick.
- B’Cos Brazil (353 Little Collins St, Melbourne VIC 3000): Portuguese is the main language spoken in this tiny, unassuming eatery, the only place in Melbourne CBD where you can get your hands on Brazilian staples like brigadeiros and pao de queijo.
- Bodega Underground (55 Little Bourke St, Melbourne VIC 3000): Amazing late night mezcal and taqueira in Chinatown. Delicious tacos, incredible lamb. Loved the desserts. They do a bottomless brunch on weekends that is often booked out.
- CHE (296 Brunswick Street, Fitzroy, Melbourne, VIC): Stands for Chicken, Helado, Empanada, CHE is perhaps still unfortunately named because you can’t find it on a quick google search. Delicious roast chicken and empanada.
- Mamasita (Level 1/11 Collins St, Melbourne VIC 3000): One of Melbourne’s most well-loved restaurants, Mamasita is contemporary Mexican, with an ever-changing menu that was one of the first few gluten-free ones in the city. Everything we’ve tried there was delicious.
- Pastuso (19 AC/DC La, Melbourne VIC 3000): A Peruvian bar and grill, this is probably one of the few places in Melbourne where you can eat alpaca. Spoiler: It’s very much like beef, and when we were there, it was served braised.
Honourable Mentions: Asado, B’Churrasco, Club Colombia, El Sabor, Harley House, Hello Jose, Neruda’s, San Telmo.
Southeast Asia
To be honest, we struggled to pick 5. Southeast Asia is huge.
- Jinda Thai (1-7 Ferguson St, Abbotsford VIC 3067): Widely considered one of the best Thai restaurants in Melbourne, you’d either have to book to get a spot or go at a weird hour. The green curry was delicious.
- Blok M (380 Little Bourke St, Melbourne VIC 3000): An old Melbourne restaurant specialising in authentic Indonesian food. Love the grilled chicken.
- Laksa King (6-16 Pin Oak Cres, Flemington VIC 3031): This famous Flemington staple specialises in various types of laksa and other Malaysian staples. Try in particular the ngoh hiang, a fried beancurd dish stuffed with minced pork. And the laksa is awesome.
- Uncle (Level 1/15 Collins St, Melbourne VIC 3000): Modern Vietnamese at the so-called Paris end of Collins Street, Uncle serves a delicious mix of both modern takes on Vietnamese food and classics like pho.
- Jojo Little Kitchen (7/120 A’Beckett St, Melbourne VIC 3000): Jojo is a pan mee specialist, but everything we’ve tried there has been awesome. You can pick from a mix of noodles, toppings, and dry or soup bases. Personally, we prefer dry.
Honourable mentions: Soi 38, Roti Road, Go Noodle, Makan, GJ’s Grill, Aunty Franklee, Sunda, Lee Ho Fook.
We’re looking forward to Raising Dion, an upcoming Netflix film about a boy with superpowers and produced by Michael B. Jordan. Via Variety:
The show has a clear sense of itself and the story it wants to tell, one whose ideas, which eventually come to encompass, and to artfully express in a teacherly way, such seemingly difficult-to-convey notions as bodily autonomy and toxic masculinity. (It’s to “Raising Dion’s” credit that such ideas, as rendered here, feel like an adventurous spin on the superhero story rather than rotely applied; such infusion of political thought at every level of a familiar genre takes real work). The show’s telling of its story, on the other hand, shares “Stranger Things’s” feeling of innocent adventurism and kid’s-eye perspective but lacks some of its crispness. Alisha Wainwright is a gifted actress, and her character Nicole’s struggle to stay herself while enduring widowhood and being a single mother to an extraordinary kid is real. But a plotline about her challenge keeping a job while keeping alive her love for dance feels like an obvious example of the sort of bloat that can infuse streaming shows, and a plotline that ultimately serves this story or its likeliest audience little.
SpaceX and Elon Musk unveiled the Starship MK1 prototype (a shout-out to Iron Man maybe?) over the weekend, claiming it’d be ready in a few months.
BBC has made a War of the Worlds TV miniseries, featuring a host of UK acting talent, including Eleanor Tomlinson, Rafe Spall, and Robert Carlysle. Via Polygon:
I am no military historian but this appears to be set between the World Wars, or in the runup to the first one. Surveyyyy says … this is Edwardian England, which runs from the turn of the century up to the Great War. Anyway, the Tommies have quite a scrap on their hands when the tripods pop out in Liverpool (this was filmed there, anyway) and start reorganizing the landscape. It reminds me of the reasons I enjoyed Resistance: Fall of Man, although that was the U.K. after World War II.
The War of the Worlds premieres later this fall. Rafe Spall (The Big Short) plays George and Amy is Eleanor Tomlinson (Poldark, but IMDB also says Tomlinson is in Squadron 42, if that ever comes out). The young couple struggle to survive and build a life together despite, you know, aliens. Rupert Graves (Sherlock) and Robert Carlyle (Trainspotting) also star.
H.G. Wells’ 1898 classic has been adapted into god-knows-how-many films and TV series in the 120 years since it published. Orson Welles (no relation) caused a bit of a stir on Halloween with its first multimedia adaptation, for radio, in 1938. More recently, Steven Spielberg took a crack at it with a 2005 movie, and Other Ocean Interactive interpreted it as a 2D platformer on Xbox 360 in 2011.
The Hoff is back and fighting crime in this hilarious German Knightrider-esque ad, Moped Rider, for German car buying site Mobile.de by agency achtung!. Apparently he’s still very popular in Germany… Via Bandt:
The madcap spot, by Hamburg agency achtung!, features plenty of references to Hasselhoff’s famous KITT car from the Knight Rider series that first aired way back in 1982 and shot the now 67-year-old to global stardom. But as many cars these days are able to speak and drive themselves, the KITT references may well be lost on a younger audience.
Anyway, check out the bonkers spot below, which, admittedly, is all in German but kinda makes the whole thing even more crazy.
Ad Astra is a science fiction film starring Brad Pitt and Tommy Lee Jones, and has opened to mixed reviews… anyone checking it out? Via Screenrant:
James Gray’s Ad Astra has been widely praised by critics, but general audiences seem unimpressed – what’s going on? Featuring a minimalist performance by Brad Pitt, Ad Astra is an intense sci-fi story in which Pitt’s character, Roy McBride, heads into space to reconnect with the father whom he believed died decades ago (played by Tommy Lee Jones). The film is intense and cerebral, using the trip to space as a metaphor for Roy’s loneliness and isolation, and his unresolved issues with his father leaving him. The resolution is surprising, and hardly fits with traditional Hollywood tropes.
Although there have been a few outliers, in general Ad Astra has been praised by critics. The Washington Post, for example, declared it to be “an astronaut adventure with soul.” Almost all the critics have been impressed with Gray’s technical realism, and have been drawn into the humanist narrative of the central character. General viewers don’t seem to be impressed, however; at time of writing, the film has an Audience Score of just 47 percent on review aggregate site Rotten Tomatoes, compared to a “Certified Fresh” score of 83 percent from critics.