Good morning Monday! For its 3rd birthday, Hailo ran a prank on its customers in Dublin, with a 3-year-old taxi driver. The stunt was thought up of by Dublin agency Guns or Knives. Via The Stable:
[A]according to agency, Guns or Knives, “It’s our [Hailo’s] 3rd birthday, so we’ll do what we want to.” At 11am, Hailo launched the first phase of the latest campaign, The Three Year-Old Taxi Driver, a hidden-camera stunt in which a 3 year old goes to work as a Hailo taxi driver. The 90 second film – of some shocked, confused and/or amused Dubliners – was then released online across Twitter, Youtube and Facebook.
Guns or Knives art director, Dave Kee, explained the idea, “Our starting point really came from the initial idea, what if a three year old brand took on a three year old’s behaviour? What would the outcome of this look like and what would be the most impactful way we could demonstrate this?”
The campaign’s job is to celebrate the company’s third birthday but also to reward loyal customers. The second phase of the campaign will include an online draw allowing customers who had travelled under 1000km to win their exact kilometre mileage in Hailo credit; and, for those who have travelled further, there is the chance to win an all-expenses paid trip to a mystery location at a distance equal to their Hailo mileage.