Some people actually create Spotify playlists for a living. It’s an actual job? We’re still surprised. Buzzfeed has the lowdown in the video above. For further reading, here’s more by WIRED:
If you use Spotify, it knows what you like and what you don’t like. It knows you like alt-rock, that you love the country songs you claim you hate, and that for all the game you talk, you never listen to that deep-cut Dylan record.
To prove it, Spotify is introducing a new feature today called Discover Weekly. It’s a completely personalized playlist (updated, you know, weekly) full of songs Spotify is pretty sure you’re going to want to hear. Some hits, some new stuff, that Foreigner song you’ve never been able to get out of your head. My first 29-song list has a little more girl-pop than I might have picked—but I’m digging it.
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Spotify has this playlist called “Your Favorite Coffeehouse,” which I listen to constantly. With 1.2 million subscribers, it’s one of Spotify’s most popular playlists. The soothing mix of warm guitars and wistful, someday-life-will-be-perfect lyrics is just the right way to settle in at work, or lean into the mid-afternoon doldrums.
Doug Ford, Spotify’s director of editorial and music programming, made that playlist. He doesn’t want you to know it, though—he wants you to remember artists and songs, not his name and voice. When anyone can make and share playlists, he wonders aloud, “What makes me better than a kid in Ohio? I just don’t get it.” It should be about the music, not the DJ.