For Tourism Ireland, Publicis London created a 77m Game of Thrones tapestry depicting the many, many tangled plots of the franchise. Via Adweek:
Of course, Game of Thrones is not set Ireland, but much of the show’s filming takes place there. The country’s tourism department has collaborated with HBO for the past four years on projects ranging from a tour of key locations to last year’s “Doors of Thrones” project, which won gold and silver Lions in Cannes last month.
A digital version of the tapestry includes sections dedicated to each episode, complete with tools for easy sharing on social media. And yes, one can quickly search for the series’ most epic battles along with its most well-deserved deaths.
True dorks in the audience might also be interested to know that, unlike the Bayeux, this object actually is a tapestry, since it was woven by hand before the artists embroidered additional flourishes. The Medieval version was completely embroidered, leading some historians to refer to it as the Bayeux Embroidery.
Tourism Ireland will be sharing elements from the tapestry via its social media channels, all of which link back to a page on Ireland.com. For a flashback, here’s a closeup of Jamie Lannister pushing young Bran Stark from the Winterfell tower’s window in the pilot episode