Is this the best political ad you’ve ever seen? Randy Bryce’s rival in the Democratic Primary thought so (and dropped out). It was produced by Acres New York, which had also made an ad for Bernie Sanders before, and is the inaugural work of WIN, an agency that creates political strategy around video campaigns. Via Longreads:
Q: A lot of people who watched the Randy Bryce spot said it felt like they weren’t watching a political ad. Some were even surprised by the announcement of his candidacy at the end.
Matt McLaughlin: Traditionally, political ads in my opinion are terrible. They don’t resonate or connect with anyone. Give people a real story, something that is interesting and valuable, especially to people in Wisconsin. Allow them to fall in and connect with the story. Our goal was to grab the attention of the country — reporters, celebrities, everyone —and also to get a message out there. The tie-in for us is healthcare, to connect Trump, Paul Ryan, Randy’s mother and her struggles to something much bigger.
Paul Hairston: From a filmmaking standpoint, I have to agree with Matt. Watching the last two presidential campaigns, even local and municipal campaigns, the ads are creatively not ideal. A lot of them are devoid of any emotionality.
You can read the full interview on Longreads.