https://www.youtube.com/watch?v=unXv3O3gMiA
Michael Madsen promotes a multiplayer AR shooter called Recoil on Universal’s old Desperate Housewives set by playing a tough-as-nails hardass. Via Adweek:
Tough-guy actor Michael Madsen (Reservoir Dogs, Kill Bill, Sin City) portrays a grizzled military hardass named Striker to introduce Recoil, a multiplayer battlefield game that drops today from Skyrocket.
You play Recoil outdoors rather than sitting in front of a computer or TV screen, stalking around your back yard (or wherever) with AR-enhanced, smartphone-enabled “weaponry” in search of the “enemy.” According to product materials, you’ll “feel the kickback of your weapon as 3D-positional audio lets you hear exactly where enemy fire is coming from.”
No more wasting time pointing fingers at opponents and shouting out, “Bang! You’re dead!”
What’s more, the game’s GPS technology lets you track other players’ movements, and you can use voice chat to “coordinate attacks or taunt your enemy.”
Now, doesn’t that sound like fun?
To promote Recoil, ad shop Battery cast Madsen in the short film below. It’s the first of a series, we’re told, notable for its faux-intensity and Madsen’s hypnotic gravel-voiced delivery. At times, he sounds like a hoarse George C. Scott playing Patton, or Peter Stormare slowly building toward an existential freak-out.
“Sometimes, you see what you want to see, not what battle demands you see,” he begins, delivering his lines in eerie semi-darkness. “I remember seeing—I mean, truly seeing, for the first time … I saw the world like a soldier. When you’ve walked along the perimeter of sanity and peered over the edge, you see things for what they truly are.”