This ghost train prank in Madrid was promoting the remake of Ghostbusters, and won a silver lion at Cannes. Check it out! Via Adweek:
Here’s a freaky little ad stunt from Spanish agency Shackleton. The agency installed loudspeakers and hidden cameras in the busiest subway station in Madrid, and then played sounds that accurately reproduced those of an arriving train—the train approaching and braking, the doors opening and closing, the train leaving the station.
But the passengers couldn’t see it. “Just like a ghost!” the agency says.
The Ghostbusters all-female remake was famously controversial, with many fans of the original protesting its release before they had even seen the film. Via The Atlantic:
The vitriol directed at Ghostbusters seems to come in two forms: angry screeds in comments sections and people’s Twitter mentions, and videos like Rolfe’s, which try to justify the pushback as an idealistic defense of the original franchise’s legacy. Others look to dismiss the female cast as some sort of reverse-sexism, a “marketing gimmick” that diminishes the stars by turning them into tokens. “What offends me about this film isn’t that there’s women in it. Or even that the women are the protagonists. It’s that it’s going backwards 30 years in time and calling itself progressive,” one Cinemassacre commenter wrote. “I think the biggest reason this film will suck is they tried to shoehorn in a PC ideology instead of just telling a good story,” said another. Even the presumptive Republican presidential nominee Donald Trump joined the pile-on last year, the substance of his criticism amounting to “What’s going on!?”