https://www.youtube.com/watch?v=wbpBdMUrqV8
Apple’s new ad for its iPhone’s Memories feature is called The Archives, and it features an endearing old archivist assembling film footage. Via Hypebeast:
Apple may be known for its pristinely homogenous designs, but the tech giant is also trying to pull at our heart strings and tap into our personal histories with its latest video ad. Titled “The Archives,” the short spotlights the iPhone 7‘s Memories function from the Photos app, which automatically creates slideshow movies out of the photos and videos in your camera roll. Backed by a sentimental soundtrack featuring a cover of “Unchained Melody” by Lykke Li and “Her Dreams” by Luca D’Alberto, the short visual opens with an elder man sifting through physical photos in a large library, later using old-school techniques to compile a film roll of memories. The ad then forwards to modern day to demonstrate how said memory roll can essentially be recreated in a matter of seconds on one’s iPhone.
We’re not sure if we’d bother to make these auto short films ourselves, but we’re looking forward to the iPhone 8, which apparently will have wireless charging and be waterproof:
Recently, Robert Hwang, the CEO of iPhone manufacturer Wistron Corp, has confirmed that the upcoming iPhone 8 will be both waterproof and feature wireless charging capabilities. “Assembly process for the previous generations of [iPhones] have not changed much, though new features like waterproof and wireless charging now require some different testing, and waterproof function will alter the assembly process a bit,” Hwang told the Nikkei Asian Review.