https://www.youtube.com/watch?v=zrehQjsz5ck
Pennzoil says goodbye to their legendary Dodge Viper in a stunt driving video, featuring Rhys Millen of the Fast and the Furious. Via Adweek:
“When we found out Dodge was going to discontinue the Viper, we were heartbroken,” said JWT executive creative director Jeremy Jones, who led the project. “It’s the only American car that competes for international track records.”
But Jones told Adweek that Pennzoil and Dodge were more than happy to give the car “the send-off it deserves,” with a Miami shoot that required a bit of creative traffic control from the local police. He also described the scene in which the Viper briefly leaves the ground as a “happy accident.”
“Once we thought it was possible, we planned for it and set up the shot to make it work,” he said.
“We’re trying to reach the same audience as Fast and Furious, but this is rooted in realism,” Jones added, noting that the campaign includes “no CGI except in the cleanup [of footage]. So, we basically drive the piss out of these vehicles in the ultimate demo of the motor oil … capturing that kinetic energy.”
Millen and director Ozan Biron explain a bit more about the work in this making-of film.