The Ad Council’s new Love has no Labels campaign for this year is “Fans of Love”, and features a kiss cam at an NFL game in Orlando. Via the Sydney Morning Herald:
While some NFL players made their progressive political views front and centre last season, the NFL, or at least most of its team owners, pushed conservative causes that may have contributed to the ongoing perception that the league breeds a culture of exclusion and even homophobia.
It appears now that the NFL wants to shed that image. On Monday, just in time for Valentine’s Day, the league teamed up with the Ad Council to release a commercial for the ongoing “Love Has No Labels” campaign, which seeks to stamp out issues such as homophobia and racism by promoting a culture of diversity and inclusion. The ad includes two same-sex couples locking lips for the “Kiss Cam.”