https://www.youtube.com/watch?v=3QO1LVh9O1I
Genius is National Geographic’s first scripted show, with Geoffrey Rush playing Einstein. It looks like something out of a Netflix original series! Its Superbowl ad featured Einstein playing a Lady Gaga song, but the actual series is a serious one. Full extended trailer:
Via Deadline:
Genius is being written by up-and-coming writer Noah Pink, who will co-executive produce. Executive producing are Imagine’s Brian Grazer, Howard and Francie Calfo; OddLot’s Gigi Pritzker and Rachel Shane; as well as Sam Sokolow and Jeff Cooney from EUE/Sokolow. Anna Culp is co-producing alongside Melissa Rucker. Filming is expected to begin this summer in Prague, with the premiere on Nat Geo slated for next spring in 171 countries and 45 languages. Search is underway for showrunner.
Launching scripted series had been a priority for National Geographic which found early success in the genre with its Killing movie franchise, followed by its first scripted miniseries, Saints & Strangers. The green light for Genius comes four months after the channel appointed its first dedicated scripted executive, EVP of Scripted Development and Production Carolyn Bernstein.
“Genius is perfectly emblematic of our vision to create premium, distinctive and highly entertaining content Natgeo channelthat fits the National Geographic brand,” said National Geographic Channels CEO Courteney Monroe. “We are thrilled to be partnering with the exceptional teams at Fox 21 TVS, Imagine Television and Oddlot to tell rich, provocative and powerful stories that celebrate human ingenuity.”