https://www.youtube.com/watch?v=QXbiY8oli78
Kyle Irving and Questlove play a mesmerising basketball and drums duet for Nike Basketball that debuted on Christmas Day. Via Vibe:
Thanks to the drums and the rock, the newest Nike ad for Kyrie Irving’s signature shoe, the Kyrie 3s, is pretty awesome.
In the 60-second commercial, The Roots’ Questlove can be seen sitting at a drum set, while the Cleveland Cavaliers’ point guard dribbles down the court to the beat, contributing to the infectious sound. According to Nike, the Kyrie 3s “maximize speed and control with traction pods and adaptive forefoot band.”
Basketball fans have taken notice that the spot bears resemblance to a 2000 Nike ad featuring Vince Carter and Jason Williams.
For those unfamiliar with The Roots, they’re an American hip hop band on Jimmy Fallon’s The Tonight Show, formed in 1987 by Tariq “Black Thought” Trotter and Ahmir “Questlove” Thompson in Philadelphia.
Credits
Client: Nike
Agency: R/GA Los Angeles
Executive Creative Director: Brandon Mugar
VP, Executive Creative Director: Sammi Needham
Creative Director: Jack Jensen
Creative Director: Frank Dattalo
Senior Art Director: Josh Kopeika
Senior Copywriter: Newton Stern
VP, Strategy: Jessica Greenwood
Executive Producer: Warren Kinney
Senior Producer: Chris Lockett
Production Company: Hoffman Bros.
Directors: Hoffman Bros.