https://www.youtube.com/watch?v=bvaTAgkWy6c
In the age of product placement, Cup Noodle has a very extensive feature, for some reason, in the highly anticipated JRPG Final Fantasy XV. Via Dualshockers:
The fact that Final Fantasy XV features quite a few cases of product placement is no mystery, and one of those is the partnership with every Japanese’s most beloved cheap food, the Nissin cup noodles.
It was hilariously announced right in the middle of a stage event at Tokyo Game show, almost like it was some sort of spectacular feature. But let’s be honest, the Japanese love their cup noodles, and so do I. They have given me energy to write news for you many times during my sleepless nights in a Japanese hotel room.
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Thanks to an accompanying press release received by DualShockers (yes, they actually sent press releases to gaming websites), we learn that “the currently airing Final Fantasy XV commercial has been reprocessed scene by scene and converted into the Cup Noodles format – transforming the majestic and atmospheric world of Final Fantasy through brute force into the Cup Noodles universe.”
It’s also mentioned that the collaboration was made possible due to the “neighborly friendship” between Nissin and Square Enix, with offices located only a three minutes walk apart from each other.