https://www.youtube.com/watch?v=ieD5iWmJplw
Southwest Airlines’ new ad campaigns are a series of wacky, glitzy mini musicals as part of the carrier’s “Transfarency” campaign, featuring actual airline employees. Do they work? We’re not sure. They definitely entertain, and try to push Southwest Airlines’ attempt to make travelling with them a (scarily?) positive experience:
“We celebrate our constant ability to stand alone. We embrace that, and it’s purposeful. With these ads, we wanted to represent that Southwest is the carrier of choice for getting you where you need to go, but always having some fun along the way.” -Helen Limpitlaw, Southwest Airlines ad director
The other spots:
https://www.youtube.com/watch?v=ncQeJSMEn4Q
https://www.youtube.com/watch?v=GKOgGU47WLE
https://www.youtube.com/watch?v=8lq22hf6tNI
Credits
Agency: GSD&M
Chief Creative Officer: Jay Russell
Group Creative Directors: Scott Brewer, Ryan Carroll, Lara Bridger
Creative Directors: Nikki Baker, Leslie Shaffer
Sibling Creative Team: Rafael Serrano, Laura Canzano, Gus Solis
Planners: Jennifer Billiot, Michael Dezso
Account Service: Carter Nance, Shawn Mackoff, Amy Lyon, Audrey Henderson
Sibling Account Service: Ana Leen
Project Manager: Elizabeth Stelling
Business Affairs Manager: Desiree Townsend
TV:
Art Directors: Mike Ferrer, Judd Oberly
Writers: Mark Snow, Michael Page
Director of Production: Jack Epsteen
Executive Producer: Marianne Newton
Producers: Rob Lee, Lauren Beightler
Production Company: Smuggler
Director: Jun Diaz
Editorial: Cutters
Editors: Matt Walsh, Grant Gustafson
Out-of-Home/Experiential:
Art Directors: Lisa Donato, Rye Clifton
Writers: Shannon Lorenzon, Hayden Griffin, Amanda Whitehead
Art Buyer: Jessica Spruill
Producer: Leigh Ann Proctor
Account Service: Patty Liendo, Victoria Huffines, Garrett Menichini, Kristen Arsenault