In this great silent autoplay ad for the Clinton campaign, model and deaf activist Nyle DiMarco makes the case for her in the upcoming election. Via Adweek:
If you’re on one of the three major social networks, you’re used to videos that play automatically when you scroll through your feed. In fact, you’re probably so used to autoplay that you don’t stop and watch the whole video or even turn on the sound.
That’s what the Clinton campaign is betting on with its new silent ad featuring model and deaf activist Nyle DiMarco who asks people to consider using their voices to vote in November.
The campaign released the 51-second spot on Clinton’s Facebook, Twitter and Instagram, which all employ autoplay. In the spot DiMarco addresses the viewer directly: “You can leave this ad muted—there’s nothing to hear. And keep scrolling past if you want. We’re used to being ignored. But if you’re still listening to my voice, please know that there are a lot of people out there without one.”
By using the autoplay feature, the campaign incorporates a key campaign message while commenting on the treatment of Americans with disabilities.
In 2016, DiMarco became the first deaf contestant to win Dancing With the Stars.