This hilarious new ad for Virgin Atlantic warns against taking a vacation in the office. The ad tries to promote taking an (actual) vacation by highlighting the drudgery of office drone life. Via Adweek:
The ad does a nice job of inciting the kind of desperation that makes you want to tear off your necktie and run, reinforcing Virgin Atlantic’s recently launched “One Day” campaign, a celebration of fantasy and spontaneity. However you feel about your job, we can probably all agree there’s a benefit to clocking out in favor of different experiences, people and thoughts (especially in advertising).
Expect to see outdoor, press, digital and social campaigns related to #GetOutOfOffice, whose very title is a play on the out-of-office messages we post when we’ve thrown our cover sheets into the air and zipped out the door. Virgin Atlantic is concurrently also promoting a limited selection of discounted flights to a variety of destinations.
If you hurry, you might still catch the sun setting over a beach.
Credits
Client: Virgin Atlantic
VP of Marketing: Hamish Rickman
Creative Agency: adam&eveDDB
Account Manager: Georgie Carroll
Copywriter: Simon Pearse
Art Director: Emmanuel Saint M Leux
Media Planner: Jessica Treasure
Planner: Martin Beverley
Business Director: Sam Lecoeur
Account Director: Mike Beer
Media Strategy: PHD
Post Production House: The Mill
Directors: The Bobbsey Twins From Homicide
Production Company: Blink