https://www.youtube.com/watch?v=foL9gfbfweY
This tv ad full of famous, fake TV doctors encourages people to get a checkup (with a real doctor). Ahh. All the medical drama nostalgia. Via AdAge:
In addition to the fact that up to 100,000 lives a year can be saved if people receive preventative care, according to the CDC, Mr. Cassell said there’s “an economic reason” to focus on annual checkups and health numbers around blood pressure, cholesterol, blood sugar and Body Mass Index (BMI). People who know their four health numbers can save up to $1,400 a year in out-of-pocket costs, according to the 2014 Cigna Affordability Study. Also, the CDC reports that 86% of healthcare costs in the U.S. come from treating people with chronic diseases.
“And most people don’t even know that annual checkups are free,” said Mr. Cassell, who added that preventative care is better than reactive care because it allows a better chance for treatment and it can save people money.
In addition to its marquee TV spot, Cigna will bring the campaign to life on digital and social, such as YouTube, Facebook, Twitter and Instagram, said Mr. Cassell. The brand is also looking at doing sponsored content on Facebook, and Mr. Cassell said the TV doctors are “all actively involved” and will do some interviews and social media pushes.