ICYMI – this Kenzo perfume ad by Spike Jonze is bizarre and oddly entertaining. Definitely like no perfume ad you’ve seen before. Via Adweek:
The short film was directed by Spike Jonze and stars Margaret Qualley, actress and dancer (and Andie MacDowell offspring), who shoots laser beams out of her fingers in service of the product from Kenzo, the French luxury fashion house. […]
“When we think about perfume campaigns, we think about a pretty girl with a bottle,” Qualley said in a statement. “This clip is exactly the opposite. It’s very multi-faceted and different; it takes the spectator by surprise.”
The ad serves as the coming-out party for not just the fragrance but also the original soundtrack, “Mutant Brain,” from Jonze’s brother Sam Spiegel and Ape Drums. It has shades of Fatboy Slim’s “Weapon of Choice” video, another quirky and delightfully wacky Jonze project.
“My Mutant Brain” sprang from the vision of Kenzo’s artistic directors, Carol Lim and Humberto Leon. “The Kenzo girl inhabits the present, like right now,” they said in a statement. “She’s not nostalgic at all. “She likes movement and speed and the way things shift and slide and collide in real time. She’s never blasé, always enthusiastic. She stands out from the crowd.”