Stop motion artist PES has done it again for Honda, creating a beautiful stop motion ad for its 2017 Ridgeline pickup vehicle. Via AdAge:
Pes, whose full name is Adam Pesapane, last worked with Honda for a spot called “Paper” that debuted in September and weaved together roughly 3,000 hand-drawn illustrations using stop-motion filming that took viewers through a paper-flipping, historical journey of Honda products. The ad was added to the permanent collection at The Museum of Modern Art via the Association of Independent Commercial Producers awards. Pes earlier gained notoriety with playful object-based, stop-motion film shorts including “Western Spaghetti,” and “Fresh Guacamole.”
The new Honda spot is called “The Power of Ridgeline.” The creative agency on the spot is RPA and the production agency is Reset, with Mr. Pesapane serving as the director.
“We really wanted something that stood apart from traditional truck advertising that you see on television because it’s Honda and we like to do things a little bit differently,” said Susie Rossick, assistant VP-marketing at American Honda Motor Co. So “we decided to take this turn and show all the different things that you can do with a Ridgeline — not just the typical throwing lumber in the back and then going off to a construction site.”