Christoph Waltz is everyone in this hilarious Samsung ad for the 2016 Rio Olympics by Wieden + Kennedy. Including Abraham Lincoln. Via Adweek:
During the Olympics’ opening ceremony, the company will debut a new 90-second spot from Wieden + Kennedy in Portland featuring Oscar-winning actor Christoph Waltz.
The effort spans decades, making a point to show how American ambition has influenced history.The fact that the company is using an actor of Austrian-German decent for an ad conveying American patriotism isn’t lost on Jesse Coulter, Samsung’s chief creative officer.
That’s part of the point. “What we liked about Christoph is that he’s able to convey the perspective outside the U.S.,” said Coulter. “He’s such a great actor that he’s able to take on these relatable characters throughout the ad.”
Coulter also noted that, since the company is releasing the new phone around the Olympics it made sense to “have a conversation around American ambition.”
Credits
Client: Samsung
Agency: W+K Portland
Group Creative Director: Craig Allen
Creative Directors: Brandon Mugar / Tim Roan
Copywriter: Jonathan Marshall
Art Director: Helen Rhodes
Integrated Executive Producer: Erika Madison
Senior Producer: Erin Goodsell
Account Team: Phil Williams / Drew Widell
Executive Creative Directors: Mark Fitzloff/Susan Hoffman
Production Company: Biscuit Filmworks
Director: Noam Murro
Managing Director: Shawn Lacy
Executive Producer: Rick Jarjoura
Producer: Kathy Rhodes
Heads of Production: Mercedes Allen Sarria / Rachel Glaub
Director of Photography: Simon Duggan
Production Designer: Bruce McCloskey