In this hilarious agency promo, Roundhouse sends its copywriter into the wilderness with just its clients’ brand products for 5 days. From the video:
LivingOffTheBrands.com – Every ad agency talks about “living their clients’ brands,” but what would happen if an agency tried to actually, truly (and quite literally) live off of only their clients’ products? At Roundhouse, we decided to find out by sending one reluctant copywriter into the wilderness for five days to survive by Living Off The Brands. From Monday, July 18th – Friday, July 22nd, follow along LIVE through LivingOffTheBrands.com, RoundhouseAgency.com
Considering that the agency, from its press release, doesn’t have any food brand but a chocolate brand, the fact that (spoiler alert) copywriter Lee Kimball has survived is amazing. This promo is for Roundhouse’s 15th anniversary, and (naturally) is documented over most social media outlets, like Facebook, Snapchat, Twitter etc. Kimball was dropped off in Oregon’s Lower Crooked River last week.
We’re not entirely sure why they sent a copywriter, but looking at the Instagram feed, Kimball hasn’t actually just had to live off chocolate and Red Bull – he’s been able to trade for commodities like potato salad, from random people he’s met in Deschutes National Forest.