https://www.youtube.com/watch?v=scWpXEYZEGk
In the latest ad for Nike Football, Cristiano Ronaldo accidentally swaps bodies with a kid. The results are surprisingly hilarious. Created by Wieden+Kennedy for Nike in time for Euro 2016, it’s Nike Football’s longest branded ad yet. It was also the most extensive ad shoot that Ronaldo has done, requiring 5 days of filming, and the football star did his own stunts in the initial collision scene. In addition to Cristiano Ronaldo, 16 professional players make cameos: Raheem Sterling, Joe Hart, Harry Kane, Chris Smalling, John Stones, Ross Barkley, Megan Rapinoe, Ricardo Quaresma, Andre Gomes, Jose Fonte, Cedric Soares, Vieirinha, Raphael Varane, Anthony Martial, Sergi Roberto and Javier Mascherano.
The shoot was the first opportunity the players had to wear the final, badged versions of their new national team kits.
Credits
Agency: Wieden + Kennedy Portland
Client: Nike
Director: Ringan Ledwidge
Production Company: Rattling Stick
Client Contact: Jesse Gordon Long
Client Contact: Steven Strand
Creative Director: Chris Groom
Creative Director: Stuart Brown
Copywriter: Dylan Lee
Art Director: Pedro Izique
Senior Producer: Ross Plummer
Senior Producer: Scott Kaplan
Executive Producer: Matt Hunnicutt
Agency Post Producer: Jen Milano
Strategic Planning: Henry Lambert
Strategic Planning: Zack Kaplan
Media/Comms Planning: Alex Dobson
Account Team: Shinya Kamata
Account Team: Luiza Prata Carvalho
Account Team: Alyssa Ramsey
Account Team: Karelle Dixon
Business Affairs: Amber Lavender
Studio Design: Matt Blum
Studio Design: Randall Garcia
Studio Design: Jessica Raddatz