Whoah. In this LG ad, 2015 U.S. Extreme Rock Climbing medalist Sierra Blair-Coyle scales a skyscraper using two LG Code Zero K94SGN vacuum cleaners worn on her back. Via Adweek:
The building is about 460 feet high and situated in Songdo International Business District, a “smart city” about 40 miles southwest of Seoul, South Korea. It took Blair-Coyle about 30 minutes to get to the top, stopping just once to swap out her vacuums.
While Blair-Coyle is a pro, harnessed by safety ropes, the very logistics of the feat give us vertigo: The suctions have to bear the vacuums’ weight in addition to her own, and Slashgear imagines that she probably had to turn each one off whenever she wanted to lift a pad off the glass. You really need a cool head to make this work.
LG hopes this will draw attention to the technological innovation happening in banal, everyday tools. The thinking makes sense: A demonstration like this is unexpected in a sector that suffers from an almost painful lack of imagination, and it places LG’s Code Zero soundly in the ranks of the extreme demo-purveyors that populate the leisure tech space (we’d like to see Samsung test its fear-fighting VR in a situation like this!).