Pets with Credit is an adorable dogumentary imagining dogs using credit cards by Zulu Alpha Kilo for Interac Debit, illustrating the downsides of credit. It follows the life of Max, an 8 year old Australian Shepherd dog that struggles with the effects of credit card debt. Launched online on 10 April, the pets dogumentary was produced through zulubot, their content division, to be supported by a social media and print campaign.
Credits:
Agency: Zulu Alpha Kilo
Client (Company): Interac Association
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Fiorella Martinez
Writer: Jacob Pacey
Agency Producer: Tara Cochrane, Tara Handley
Account Team: Rob Feightner, Laura Robinson, Winnie Hsiao
Strategic Planner: Emma Brooks
Clients: Andrea Danovitch, Leslie Vera, Lauren McKay
Production House: zulubot
Executive Producer: Shaam Makan
Director: Sean Wainsteim
Line Producer: Marc Juliar
Director of Photography: Jackson Parrell
Casting Director: Andrew Hayes/Tristan Abraham, Powerhouse Casting
Carly Blais (Agent/Dog Talent) Carolyn’s Talent Agency
Video Post Facility / Editing Company: zulubot
Editor: Jay Baker
Compositor / Online: Alter Ego (conform), zulubot (supers/logos)
Colourist/Transfer: Cem Ozkilicci, Alter Ego
Audio Post Facility/Music House: Eggplant
Audio Director: Adam Dameline
Producer: Nicola Treadgold
Production Coordinator: Lindsay Fry
Engineer: Brad Tigwell
Media Agency: Media Experts
Media Agency Planner: Richard Ivey, Borisenko, Jenna Bendavid, Josee Thibault, Dan Mak, Lauren Rosenblum