Nonprofit charity International Rescue Committee tapped Game of Thrones to record #RealmToTheRescue, a series of ads supporting humanitarian aid to refugees. More:
Beginning Monday, public service announcements and videos featuring the show’s actors will appear urging support for the International Rescue Committee, a humanitarian relief organization that aids refugees. The ads will appear online exclusively, including on the charity’s microsite, YouTube and social media platforms.
The campaign will run through the series’s sixth season, which begins April 24, with the goal of raising $1 million. The organization is tapping into a significant audience: The trailer for the coming season of “Game of Thrones” was viewed 32 million times within 24 hours of being posted online on Tuesday.
They will also be running a campaign through Omaze, something that’s been quite popular for film franchises, including Batman vs Superman and Star Trek. About the International Rescue Committee:
The International Rescue Committee (IRC) responds to the world’s worst humanitarian crises and helps people to survive and rebuild their lives. At work in over 40 countries and 25 U.S. cities to restore safety, dignity and hope, the IRC leads the way from harm to home.
You can donate to the #RealmToTheRescue effort here, or subscribe and stay tuned for their eventual Omaze campaign.