Game marketing’s only getting more creative. Realm Pictures created an interesting interactive experience for IO Interactive, makers of the Hitman 47 game, allowing popular YouTubers like Smosh and the OpTic gaming esports team to ‘control’ a ‘real’ version of Agent 47 through voice commands. The agent, as instructed by the player, went through a detailed set full of actors, items and objectives, much of it was fully interactive (including being able to set fire to stuff, ‘kill’ people, ‘hack’ and fire remote turrets and even ‘remove’ a finger to open a keypad. The Agent could, just like the game, steal clothes, move objects and attack people inside, depending on the orders given by the participants, who were following the character’s movements remotely.
The amount of detail and planning that’s gone into this has been impressive, and the video’s naturally gone viral. To help with the planning, Realm Pictures actually made a full 3D virtual model of the setting and played it through, just to see what route players might take and what they might need to interact with.
Making of video:
The latest, actual Hitman 47 title launched on March 11, and is the game’s first episodic title.