https://www.youtube.com/watch?v=f8T8eWBmls0
Coping with Humans is a hilarious new, sci-fi ad with Carrie Fisher of Leia Skywalker fame.
IBM Watson is a cognitive system that’s ushering in the new era of cognitive business. Recently, a group of battered science fiction bots spoke about their yen to take over the world and their dislike for working with humans. Unlike them, Watson works with humans to outthink competitors, challenges, limits.
What is Watson?
Haven’t heard of IBM Watson? It’s a supercomputer (by IBM) that combines artificial intelligence and analytical software to become a Q&A machine. It was named after IBM’s founder, Thomas J Watson. IBM has been running a series of ads where Watson answers questions from people like Bob Dylan to Jeopardy champion Ken Jennings, who was defeated by Watson in a televised Jeopardy match in 2011.
Via Ann Rubin, IBM’s vp of branded content and global creative:
“We’re focusing on the advertising here, but this is really more than an advertising campaign. It’s a point of view that IBM has, and it’s going across all of our marketing, our internal communications, how we engage sellers and our employees. It’s really across everything that we do. […] You can outthink cancer, outthink risk, outthink doubt, outthink competitors if you embrace this idea of cognitive computing.”
IBM Watson is intended to have applications across healthcare, banking, insurance and retail.