And following on the heels of our post about spoofed DIY culture, here’s a video from Spike Lee’s ad agency, Spike DDB, that’s pretty much about the commercialisation of hipster culture. From Adweek:
No man has more effectively served as an unofficial spokesperson for the city within a city than director Spike Lee. And so, his ad agency, Spike DDB, which is based in Brooklyn’s Dumbo neighborhood, was the perfect shop to work on a project summarizing lessons marketers can draw from the city’s rise.
Brooklyn Made is an effort by the borough’s Chamber of Commerce to certify goods produced in the area, and Spike DDB collaborated with the group on the 10-minute film.