Ok Go has released another incredible one take music video, this time shot in zero gravity:
OK Go and the video’s director Trish Sie (who also worked on “Here it Goes Again”) shot the entire video in one take on an airplane that was making parabolas in the sky, allowing for periods of about 27 seconds of weightlessness. The process of planning and choreographing the video ended up being a complex series of problems with both gravity and the choreographed motion of the song.
The Russian-based S7 Airlines contributed the plane and the pilots it took to film this video during parabolic flight. Basically, the plane climbs to a high altitude, then dives and accelerates into the dive so that the plane is able to match the rate the contents are falling at, messing with the gravity for the people and things inside. The plane could only dive for 27 seconds of weightlessness before having to pull out and re-set for the next parabola (gain in altitude and dive). There’s 20 seconds of double gravity both before and after the weightlessness, think of it like the plane is throwing you into the air and catching you at those moments.
More here.