It’s Superbowl time! And while many of us in adland don’t watch the game itself, the high-stakes, big budget nature of the ads that get made for Superbowl are often something else. Here are our top 5 favourites this year:
5. Paypal’s New Money
Great Wolf of Wall Street-esque writing in this ad. Great contrast between the old and the new, humanising Paypal’s system.
4. Heinz’s Dachshunds
https://www.youtube.com/watch?v=aNN9nL2vppM
Who doesn’t love a field of racing wiener dogs…
3. Hyundai’s Ryanville
Similarly, who doesn’t love a town full of Ryan Reynolds?
2. Toyota’s The Longest Chase
https://www.youtube.com/watch?v=MYeM-8hO3hM
Hilarious car chase ad involving a Toyota Prius.
1. Pokémon 50
Pokémon’s Nike-style ad is impressive. Celebrating its upcoming Pokémon Day, the ad’s a great expression of the global phenomenon that the massively popular game has become.