Mog the Cat, a children’s book character, was featured in 16 books by writer and illustrator Judith Kerr. Mog returns in this hilarious ad for Sainsbury, where it both destroys and saves(?) Christmas. Coinciding with the ad, Kerr is also releasing a new Mog book, “Mog’s Christmas Calamity”, which will sell for 3 pounds, and a toy Mog for 10 pounds. All profits will go towards Save the Children’s efforts to boost UK child literacy.
About Judith Kerr
Judith Kerr, OBE is a German-born British writer and illustrator, best known for her Mog series, The Tiger Who Came for Tea, and the semi-autobiographical When Hitler Stole Pink Rabbit, a child’s-eye view of World War II. Via the Telegraph:
Kerr’s reputation has soared over the past few years. A singular talent who can write, draw and paint with equal skill, she is up there with the greats – John Burningham, Michael Foreman, Quentin Blake, Shirley Hughes. “I always feel I’m a bit amateurish compared with them because I’m so slow. I take a year over a book. I feel they are more professional than I am – and they’ve done it all their lives. They haven’t messed about doing other things. I’m catching up, you see!”